To stimulate sales post lockdown, Motus Honda and Subaru West Rand’s Dealer Principal, Colin Chipps, decided to run a competition where each salesperson was asked to produce their own promotional video.
According to the General Sales Manager, Maxine Prince, the Honda & Subaru team are working hard at raising the bar when it comes to the quality of the sales staff, in order to better understand and serve their customers. “We believe there is definitely a need for this in the market and are determined to raise the bar,” she told Dealerfloor. “That is why we are fortunate to have a DP that understands how important it is to mix a bit of fun with hard work and the in-house competition proved to be a hit!”
The winner of the R1000 prize money is 24-year old sales executive, André Reynders.
Reynders won the Honda Sales Executive of the year in 2019, his first year in the motor industry! Have a look at the video he made to promote the 2020 Honda CRV 1.5T Executive here:
Pictures: André Reynders
Compared to global standards, the trading environment in South Africa remained extremely competitive, and in 2024, there were no fewer than 50 passenger car brands and 2 203 model derivatives, the greatest selection of market-size ratio found globally.
The Automotive Business Council (naamsa) released its second Automotive Trade Manual 2025 publication, previously published by naamsa under the banner of the Automotive Industry Export Council [AIEC].
The Gas Motor show is preparing to take over Suncoast, Durban, on 14-15 June, promising an adrenaline-filled weekend packed with Africa’s rarest and most exciting vehicles, world-class entertainment and stunt performances.
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Supergroup Dealerships have further expanded their presence in Rustenburg, located in South Africa’s North West province, by adding BAIC to their already diverse portfolio.
Whilst the used vehicle trade is very much an area where true talent and creativity lies in the motor retail space, there are numbers that are important and interrelated in a traditional franchised used vehicle department.
The transition from a career in the OEM environment to the business at dealership level was like chalk and cheese.
