Matching innovation with fun to stimulate sales

To stimulate sales post lockdown, Motus Honda and Subaru West Rand’s Dealer Principal, Colin Chipps, decided to run a competition where each salesperson was asked to produce their own promotional video.

Motus Honda West Rand


According to the General Sales Manager, Maxine Prince, the Honda & Subaru team are working hard at raising the bar when it comes to the quality of the sales staff, in order to better understand and serve their customers. “We believe there is definitely a need for this in the market and are determined to raise the bar,” she told Dealerfloor. “That is why we are fortunate to have a DP that understands how important it is to mix a bit of fun with hard work and the in-house competition proved to be a hit!”

The winner of the R1000 prize money is 24-year old sales executive, André Reynders.


Reynders won the Honda Sales Executive of the year in 2019, his first year in the motor industry! Have a look at the video he made to promote the 2020 Honda CRV 1.5T Executive here:

Pictures: André Reynders

More Dealer News stories

Tata International Africa: growing businesses through dealerships

Tata International Africa: growing businesses through dealerships

The stories shared at the 2025 Tata Dealer Conference in South Africa, weren’t just tales of sales success. They were case studies in how local business development happens when a network is built on mentorship, innovation and long-term commitment and partnerships.

  • 11 September 2025
DFSK kicks off in East London

DFSK kicks off in East London

DFSK hit the road in the Eastern Cape recently with the official opening of the East London DFSK dealership on 6 September.

  • 6 September 2025
Chery dealers showcase their achievements

Chery dealers showcase their achievements

Chery had a busy time over the last couple of weeks. Not only did it pull off a unique crash test with two Chery Tiggo 9s, the first of its kind locally, but it also awarded its top performing dealers during its national dealer conference held at Nasrec.

  • 1 September 2025