Key Group Pietermaritzburg entered the Isuzu Summer Promotion with the aim to win.
Tim Hendon, Marketing Manager at Isuzu SA, told Dealerfloor all Isuzu Dealers have been challenged to create a showroom display using all manner of “summer props”.
“It’s all part of the awesome spirit that exists among the Number 1-rated sales force in the industry,” he said.
Key Group Pietermaritzburg sells Isuzu vehicles and trucks, Opel and, more recently, Peugeot and Citroën.
Dealer Principal Mark Hall said sales for Opel and Peugeot were still slow, but the Isuzu side of the business is humming along.
The dealership’s large service area also still services Chevrolet vehicles that the company sold until Chev closed shop in South Africa in 2017, with clients’ Trailblazers and Cruze models parked among fire-fighting trucks for Sappi and water tankers for municipalities.
Mark told Dealerfloor his team aims to have the best showroom challenge among Isuzu’s 80 dealers in South Africa. To this end, he contracted Dave Moore of Classic Plants Nursery in KZN’s capital to build a mini beach on the dealer floor, complete with fishing gear, tanning lotion and the dealer’s mascot, a large soft toy ‘wild dog’.
“The challenge requires us to use summer props and what is more ‘summer’ than a dog running on the beach?” Mark asked.
The updated Isuzu MU-X has arrived in South Africa with a blend of familiar strengths and carefully considered upgrades. The 2026 model year introduces improvements in safety, convenience, and efficiency, while retaining the rugged reliability that has defined the MU-X range.
Stellantis’s reported plan to invest more than €1 billion in its Mulhouse factory from 2029 could become one of the most significant industrial bets in France’s electric vehicle transition.
South African buyers are increasingly drawn to vehicles that combine the practicality of a bakkie with the comfort of an SUV. The LDV Terron 9 enters the market positioned as a double cab that blends rugged utility with modern refinement, the manufacturer claims.
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
Stellantis South Africa announced the opening of a new Star Motor Group dealership in Vanderbijlpark, bringing five of its leading automotive brands under one roof, Citroën, Fiat, Jeep, Opel, and Peugeot.
Hyundai Automotive South Africa officially opened Hyundai Midrand, a new dealership aimed at strengthening the brand’s presence in Gauteng and responding to growing customer demand in one of the province’s fastest-growing commercial corridors.
Chinese vehicle brand Changan has strengthened its South African retail presence with the opening of a new flagship dealership in Umhlanga, KwaZulu-Natal, as the company pushes ahead with plans to establish about 45 dealerships nationally during 2026.
