Key Group Pietermaritzburg entered the Isuzu Summer Promotion with the aim to win.
Share with friends
Tim Hendon, Marketing Manager at Isuzu SA, told Dealerfloor all Isuzu Dealers have been challenged to create a showroom display using all manner of “summer props”.
“It’s all part of the awesome spirit that exists among the Number 1-rated sales force in the industry,” he said.
Key Group Pietermaritzburg sells Isuzu vehicles and trucks, Opel and, more recently, Peugeot and Citroën.
Alec Harris and Mark Hall challenge other Isuzu dealers to beat their summer display, which was installed at Key Group Pietermaritzburg.
Dealer Principal Mark Hall said sales for Opel and Peugeot were still slow, but the Isuzu side of the business is humming along.
The dealership’s large service area also still services Chevrolet vehicles that the company sold until Chev closed shop in South Africa in 2017, with clients’ Trailblazers and Cruze models parked among fire-fighting trucks for Sappi and water tankers for municipalities.
Mark told Dealerfloor his team aims to have the best showroom challenge among Isuzu’s 80 dealers in South Africa. To this end, he contracted Dave Moore of Classic Plants Nursery in KZN’s capital to build a mini beach on the dealer floor, complete with fishing gear, tanning lotion and the dealer’s mascot, a large soft toy ‘wild dog’.
“The challenge requires us to use summer props and what is more ‘summer’ than a dog running on the beach?” Mark asked.
The South African Motify Group (Pty) Ltd, an autotech company, announced that it has sold its dealer management system (DMS) business to Pinewood Technologies Group PLC (Pinewood.AI).
In a move to shake up the African bakkie market, Nissan is launching the return of its South African-manufactured Navara Stealth after a nearly six-year hiatus.
Volvo Car South Africa (VCSA) has appointed Grant Locke (photo) as its new Managing Director (MD), succeeding Tarcísio Triviño, who served as MD since October 2024.
The Thorp Motor Group did the official breaking of new ground for its latest and most ambitious development yet – a brand-new Motor City in Sandown that will bring four of the Group’s leading vehicle brands together under one roof.
One of the topics that comes up often when I write articles is “waste” within a dealership. Quite often, expenses are cut when times are challenging but often, waste is confused with expenditure.