
Keyloop champions digital transformation as gold sponsor of naamsa South African Auto Week 2025
Article written in conjunction with Keyloop.
- Industry News
- 10 October 2025
Key Group Pietermaritzburg entered the Isuzu Summer Promotion with the aim to win.
Tim Hendon, Marketing Manager at Isuzu SA, told Dealerfloor all Isuzu Dealers have been challenged to create a showroom display using all manner of “summer props”.
“It’s all part of the awesome spirit that exists among the Number 1-rated sales force in the industry,” he said.
Key Group Pietermaritzburg sells Isuzu vehicles and trucks, Opel and, more recently, Peugeot and Citroën.
Dealer Principal Mark Hall said sales for Opel and Peugeot were still slow, but the Isuzu side of the business is humming along.
The dealership’s large service area also still services Chevrolet vehicles that the company sold until Chev closed shop in South Africa in 2017, with clients’ Trailblazers and Cruze models parked among fire-fighting trucks for Sappi and water tankers for municipalities.
Mark told Dealerfloor his team aims to have the best showroom challenge among Isuzu’s 80 dealers in South Africa. To this end, he contracted Dave Moore of Classic Plants Nursery in KZN’s capital to build a mini beach on the dealer floor, complete with fishing gear, tanning lotion and the dealer’s mascot, a large soft toy ‘wild dog’.
“The challenge requires us to use summer props and what is more ‘summer’ than a dog running on the beach?” Mark asked.
As the dawn of Transport Month shifts South Africa’s focus onto the role of transport in the country’s development, the National Automobile Dealers’ Association (NADA) is urging South African car buyers to leverage the expertise of the Finance and Insurance (F&I) Business Manager at dealerships.
BNA Motors in Cape Town is celebrating its tenth birthday this year with five separate dealerships in Goodwood and Parow and some major expansion plans for the near future.
Nissan Africa’s best dealers from across sub-Saharan Africa are Anciens Comptoirs Ries of Djibouti in the Small National Sales Company of the Year category, Motus Zambia as the best Medium National Sales Company of the Year and Japan Motors in Ghana as the best Large National Sales Company of the Year.