Key Group Pietermaritzburg entered the Isuzu Summer Promotion with the aim to win.
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Tim Hendon, Marketing Manager at Isuzu SA, told Dealerfloor all Isuzu Dealers have been challenged to create a showroom display using all manner of “summer props”.
“It’s all part of the awesome spirit that exists among the Number 1-rated sales force in the industry,” he said.
Key Group Pietermaritzburg sells Isuzu vehicles and trucks, Opel and, more recently, Peugeot and Citroën.
Alec Harris and Mark Hall challenge other Isuzu dealers to beat their summer display, which was installed at Key Group Pietermaritzburg.
Dealer Principal Mark Hall said sales for Opel and Peugeot were still slow, but the Isuzu side of the business is humming along.
The dealership’s large service area also still services Chevrolet vehicles that the company sold until Chev closed shop in South Africa in 2017, with clients’ Trailblazers and Cruze models parked among fire-fighting trucks for Sappi and water tankers for municipalities.
Mark told Dealerfloor his team aims to have the best showroom challenge among Isuzu’s 80 dealers in South Africa. To this end, he contracted Dave Moore of Classic Plants Nursery in KZN’s capital to build a mini beach on the dealer floor, complete with fishing gear, tanning lotion and the dealer’s mascot, a large soft toy ‘wild dog’.
“The challenge requires us to use summer props and what is more ‘summer’ than a dog running on the beach?” Mark asked.
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The Automotive Business Council (naamsa) released its second Automotive Trade Manual 2025 publication, previously published by naamsa under the banner of the Automotive Industry Export Council [AIEC].
The Gas Motor show is preparing to take over Suncoast, Durban, on 14-15 June, promising an adrenaline-filled weekend packed with Africa’s rarest and most exciting vehicles, world-class entertainment and stunt performances.
Supergroup Dealerships have further expanded their presence in Rustenburg, located in South Africa’s North West province, by adding BAIC to their already diverse portfolio.
Whilst the used vehicle trade is very much an area where true talent and creativity lies in the motor retail space, there are numbers that are important and interrelated in a traditional franchised used vehicle department.