Mercedes-Benz Cars South Africa announces that Grammy Award-winning recording artist, Zakes Bantwini, will join the Friend of the Brand (FOTB) programme. Zakes will be driving and living with the Mercedes-AMG EQS 53 for the next 12 months.
“Zakes and I started our journey last year with the introduction of the all-new C-Class. I knew then that we would strike up a long-term partnership with many amazing collaborations to follow,” says Alexandra Boavida, vice-president of sales and marketing at Mercedes-Benz Cars South Africa.
“Growing up in the ghetto, everyone dreams of one day driving a Mercedes-Benz. Every car that you drive along the way is just a stepping stone to one day having the opportunity to get behind the wheel of a Benz.
“It is therefore an honour to have joined the family and to have the opportunity to enjoy this incredible car over the next 12 months. Thank you to the brilliant team at Mercedes-Benz for welcoming me so warmly; I cannot wait to see what we can do together with this partnership!” says Zakes.
The Friend of the Brand programme is designed to connect Mercedes-Benz South Africa with Brand Ambassadors who are pioneers and practitioners in their fields. The Friends of the brand programme use their skills to achieve success in diverse projects.
Other Friend of the Brand members include Siya Kolisi, Eben Etzebeth, Tatjana Schoenmaker and other well-known sport stars and artists.
FAW Trucks Southern Africa recently convened its annual Dealer Conference and Awards, uniting its extensive network from across the region for a week dedicated to strategic alignment, collaborative growth and recognising excellence, it states.
The fight against unemployment and the promotion of youth development, charities and sport will all benefit from different manufactures’ contributions to worthy causes in the communities and on a national level.
With the all-new Mercedes-Benz G 580 with EQ Technology, the brand with the three-pointed star presents the first fully electric variant of its off-road icon.
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You can't build a reputation on what you are going to do.
Henry Ford
The fight against unemployment and the promotion of youth development, charities and sport will all benefit from different manufactures’ contributions to worthy causes in the communities and on a national level.
Kia South Africa announced the introduction of its Sales Cadet Programme, which currently has 16 participants enrolled – comprising 10 females and six males.
Vehicle manufactures play an important part in the broader South African community with sponsorships ranging from involvement with sport to nature conservation. Here is just some of the latest actions.
