Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
The winners of the 2023/24 Cars.co.za Consumer Awards, sponsored by Absa (#CarsAwards), and the recipient of the prestigious Brand of the Year title, were announced at a black-tie gala event in Sandton.
The fourteen 2023/24 #CarsAwards trophy recipients:
BMW and Suzuki took the most category wins (3 apiece) in the 2023/24 #CarsAwards. BMW has the second most category wins in #CarsAwards history (12), followed by Toyota (11) and Suzuki (10), but Volkswagen (20) comfortably leads the #CarsAwards category trophies tally.
By winning the Brand of the Year consecutively, Toyota now leads the total #CarsAwards Brand of the Year wins tally with four trophies, followed by Suzuki (2) and Volkswagen (1).
Cars.co.za Managing Director Amasi Mwela announced the return of the #CarsAwards programme last year, which was paused in 2021. As before, vehicles will be judged against their peers in distinct categories, of which each has its own requirements. What’s more, 50% of the final scores will be based on brand-specific data incorporating direct feedback from South African car owners.
“The #CarsAwards underlines our commitment to helping our users understand the best way to spend their hard-earned rands when purchasing new vehicles,” Amasi says. “As new-car prices escalate, it emphasises the need to make educated and informed buying decisions. The Cars.co.za Consumer Awards, sponsored by Absa and galvanised by the endorsement from naamsa, allows Cars.co.za to take a leadership position in our industry.
“Partnering with the Cars.co.za Consumer Awards strongly resonates with our objective of endorsing innovative initiatives that bridge the gap between consumers, trusted dealers and manufacturers,” says Charl Potgieter, Managing Executive of Absa Vehicle and Asset Finance.
“This highly respected awards programme is not just about celebrating the automotive industry’s finest, it’s about strengthening the dynamic space in which the industry operates,” he adds.
“We continue to work very closely with all our partners to take the South African automotive industry to greater heights,” says naamsa Chief Executive Officer Mikel Mabasa.
“Business leaders and organisations involved in the motor industry can play a progressive role in turning the negative sentiment in the automotive market into positivity. (Naamsa believes that) the #CarsAwards represents a number of things that should be going right in the country.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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