Speaking at the Haig Partners Maximising Value Conference on 3 February, NADA Chief Executive Mike Stanton said an overwhelming majority of the organisation’s board supported continued resistance to Chinese original equipment manufacturers. “Ninety‑five per cent of our directors agree we should back the administration’s efforts to keep Chinese original equipment manufacturers (OEMs) out of the country,” he told delegates, adding that such a move would be harmful to the industry, the nation, and consumers.

Although President Donald Trump has previously indicated that Chinese companies would be welcome to build vehicles on US soil, many analysts anticipate that Chinese‑built models will eventually be sold across the country regardless. Stanton stressed that NADA would not prevent individual dealers from taking on Chinese franchises, but would continue lobbying to stop those brands from selling directly into the US market.

Mike echoed his remarks at the AutoTeam America Dealer/CEO/CFO Forum & Buy‑Sell Summit, noting that political sentiment remains divided. He cited a message from Senator Bernie Moreno, who reportedly vowed to oppose the arrival of Chinese manufacturers “over his dead body”.

NADA’s priorities for 2026 also include intensifying its longstanding fight against direct‑to‑consumer sales models pursued by companies such as Scout Motors, Tesla, Rivian and Lucid. Stanton said the association relies heavily on state franchise laws to challenge these approaches.

Dealers and dealer groups in Florida, California and Colorado have launched multiple lawsuits aimed at preventing manufacturers from bypassing traditional franchises. Recent legal actions have targeted Scout Motors as well as a coalition involving American Honda and Sony Honda Mobility, accused of attempting to sell the Afeela electric vehicle directly to buyers.

He emphasised NADA’s robust financial position and its willingness to “throw the kitchen sink” at protecting dealer networks. He expressed confidence that manufacturers would struggle with direct‑sales models even if they succeed in gaining access in some states, arguing they underestimate the value dealers bring to customers.