UNISA partnership brings automotive focus to trade exhibitions

The University of South Africa (UNISA) has signed a Memorandum of Understanding with Messe Frankfurt South Africa, a move that places African academia at the centre of major trade exhibitions.

26 Unisa Frank

The agreement, formalised in Frankfurt, Germany, during the Techtextil and Texprocess fairs, highlights the growing importance of linking education with industry.

While the partnership spans several sectors, its potential impact on the automotive industry is particularly notable. UNISA has identified Automotive Studies as one of its catalytic niche areas, alongside aviation and digitalisation. With South Africa’s automotive sector facing global competition and the transition towards new technologies, the collaboration offers a platform for research and industry dialogue.

Events such as AERO South Africa and AllFashion Sourcing will showcase UNISA’s involvement, but the automotive dimension is expected to gain traction through future exhibitions and conference sessions. By contributing research perspectives and engaging with industry leaders, UNISA aims to strengthen the visibility of African expertise in areas such as vehicle design, manufacturing, and the Fourth Industrial Revolution.

Professor Puleng LenkaBula, UNISA’s Principal and Vice-Chancellor, emphasised that the institution’s vision is rooted in service to humanity, with students already active in industries that shape the country. The partnership provides opportunities for these students to connect their academic work with practical challenges in sectors like automotive manufacturing, where innovation and sustainability are pressing concerns.

For South Africa, the agreement signals a step towards integrating higher education with industrial development, ensuring that knowledge and practice advance together in shaping future mobility.

More Industry News stories

Dealer ordered to withdraw advert after ARB ruling

Dealer ordered to withdraw advert after ARB ruling

A South African dealership has been instructed to remove or amend an advertisement for a new Jetour T2 after the Advertising Regulatory Board (ARB) ruled that the listing created the impression that a specific vehicle was immediately available for purchase when it was not.

  • 25 May 2026
South Africa’s AJ Venter taming the untameable

South Africa’s AJ Venter taming the untameable

If you were hoping to experience the roaring streets of the Isle of Man TT in 2026, you are already too late. This event, with practice sessions starting on 25 May 2026 and racing commencing on the 30th, requires at least six to twelve months of planning, along with a substantial budget.

  • 25 May 2026
Pinewood.AI expands platform with two new modules

Pinewood.AI expands platform with two new modules

Pinewood.AI has added two new embedded modules to its Business Intelligence Solution, giving dealers and OEMs greater insight into financial performance and the customer journey, it says.

  • 22 May 2026