The Minister of Trade, Industry and Competition (dtic), Ebrahim Patel, visited Isuzu’s Eastern Cape vehicle manufacturer’s production facilities in Struandale, Gqeberha and met with the President and CEO, Billy Tom and Isuzu senior leadership to discuss key priorities relating to the business.
Ebrahim previously visited Isuzu in 2019, shortly before an announcement that Isuzu would be investing R1.2-billion into its next generation bakkie programme in South Africa for the South African and Sub-Saharan Africa markets.
The decision resulted in the security of 1 000 jobs directly at Isuzu’s operations in Gqeberha and across its national and international dealer network, as well as around 25 000 jobs at hundreds of suppliers across the country.
Today Billy updated the ministerial delegation on the progress made on the investment, including manufacturing plant upgrades to meet the new vehicle requirements and the state of readiness to launch exciting new Isuzu products into the market.
The new Isuzu D-MAX bakkie will be launched early next year, and 2022 will also see the launch of Isuzu’s next generation trucks – all locally manufactured in Gqeberha.
Extensive building has taken place over the past two years to ready the production facilities for the brand-new Isuzu light commercial and heavy commercial vehicles. The investment also involves significant upgrades to tooling and equipment, as well as refurbishing the current line to support an extension in the manufacturing of current Isuzu models.
“Our focus remains on being able to ensure the sustainability of Isuzu’s operations in South Africa. We are committed to transformation and believe that an inclusive economy is the foundation to economic prosperity for all citizens,” said Billy.
In September Isuzu announced it had maintained an automotive industry-leading level one in its Broad-Based Black Economic Empowerment audit for a second consecutive year.
“We ascribe to the 2035 vision of the South Africa Automotive Masterplan to be a globally competitive and transformed industry that actively contributes to the sustainable development of South Africa’s productive economy,” he concluded.
Isuzu grew its market share on the D-MAX bakkie in 2020/ 2021 and maintained the number one position for market share with its N and F-Series trucks in the South African market.
For decades, buying a car has been as much about emotion as practicality. Shiny brochures, polished showroom floors and persuasive sales talk often overshadowed the cold, hard numbers of ownership. But today, where information is currency, consumers are no longer satisfied with glossy marketing – they want data, and they want it now.
According to a Reuters report, South Africa is engaged in discussions with Chinese automotive manufacturers to encourage local investment, with at least one company showing considerable interest in establishing production facilities in the country, a senior government official revealed on Wednesday.
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I always do like seeing other people dance in their cars. It's one of the things that makes me happy.
Ariel Gore
For decades, buying a car has been as much about emotion as practicality. Shiny brochures, polished showroom floors and persuasive sales talk often overshadowed the cold, hard numbers of ownership. But today, where information is currency, consumers are no longer satisfied with glossy marketing – they want data, and they want it now.
According to a Reuters report, South Africa is engaged in discussions with Chinese automotive manufacturers to encourage local investment, with at least one company showing considerable interest in establishing production facilities in the country, a senior government official revealed on Wednesday.
Europe’s automotive sector, once a global leader, is facing what McKinsey describes as “the largest transformation in the industry’s history”.
