Following the 21st edition of the world’s pinnacle mountain bike race, Toyota South Africa Motors (TSAM) has proudly announced the renewal of the Absa Cape Epic sponsorship for another three years. The sponsorship renewal solidifies TSAM’s commitment to the endurance, passion and prestige that define the Absa Cape Epic.
Glenn Crompton, Vice President for Marketing at TSAM said: “The Absa Cape Epic’s legendary and demanding routes through the Western Cape perfectly reflect Toyota’s passion for off-road adventure. We’re proud to uphold our commitment to excellence in every facet of this extraordinary event and continue our sponsorship as the official vehicle and route partner.”
As the Official Vehicle Partner, TSAM has played a pivotal role in supporting all stakeholders and ensuring a seamless experience for the event's staff, crew and participants. From transporting vital race officials to providing logistical support along the gruelling route, TSAM’s fleet has been instrumental in making the Absa Cape Epic a resounding success.
Jonathan Meintjes, Global Director of the Epic Series, commented: “We are incredibly proud to continue our journey with Toyota South Africa – a partner whose values naturally align with the spirit of the Absa Cape Epic.
“From the rugged support on-course to elevating the spectator and rider experience, Toyota’s unwavering commitment over the past three years has added immense value to our event. This renewed partnership, through to 2028, is a powerful endorsement of the Epic Series, and we look forward to continuing to innovate, challenge limits and inspire together,” he says.
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If you are not taking care of your customer, your competitor will.
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The Automotive Business Council (naamsa) recently submitted its quarterly review of business conditions for the South African motor vehicle manufacturing industry, during the second quarter of 2025, to the Department of Trade, Industry and Competition (DTCI).
Africa's automotive sector is experiencing a significant transformation, with Morocco emerging as a rising star while traditional leader, South Africa, faces mounting challenges.
After an absence if six years, Tata passenger vehicles are back with a bang in South Africa. The last model launched locally was the Bolt, which followed in the tracks of the more well-known Indica.
