From mimicking your superhero to serious gaming action await attendees at this year’s Comic Con Cape Town, held at the Convention Centre from 27 to 30 April.
And another superhero making a return to the event is Toyota (TSAM) announcing it will be the official sponsor of the premier comic and pop-culture event in South Africa.
Following the announcement of its partnership with Comic Con Africa in September 2022, Toyota is delighted to continue its support of the comic and gaming community.
Comic Con Cape Town brings together thousands of passionate fans of comics, gaming, movies and pop culture and provides an exciting platform for Toyota to showcase its commitment to innovation and creativity through The Toyota Gaming Engine (TTGE).
TTGE is home to all Toyota e-sports action from South Africa, the world and beyond. Whether you’re a serious gamer or a newbie, sign up to join a community of fans who play for the sport of it. Members get access to tournaments and challenges across the most popular titles, as well as other exclusive content, including pro tips and breaking news.
Not only will Toyota provide a fleet of vehicles to transport guests, performers and staff to and from the event, but to kick the cooperation in to high gear, Toyota will host an exciting activation on the Comic Con Cape Town floor so fans can fully experience TTGE.
Hosting free-to-play WRC and FIFA tournaments, attendees will be able to test their skills on the sim rig and stand a chance of winning big prizes. Toyota's participation in the gaming scene highlights its dedication to bringing cutting-edge technology and immersive experiences to its customers.
“Over the past three years, Toyota has entrenched itself in gaming and pop culture with TTGE, bringing together people with diverse backgrounds through their mutual passions," says Glenn Crompton, Vice President of Marketing at Toyota South Africa.
"For our customers who are passionate about gaming, this is an opportunity for us to connect with them in a meaningful way and that is why this synergy with Comic Con Cape Town and Comic Con Africa is a perfect fit for SA’s most-loved car brand."
Attendees can expect to see a wide variety of exhibits, merchandise and interactive events, as well as appearances from some of the biggest names in the comic and pop culture world.
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I always do like seeing other people dance in their cars. It's one of the things that makes me happy.
Ariel Gore
For decades, buying a car has been as much about emotion as practicality. Shiny brochures, polished showroom floors and persuasive sales talk often overshadowed the cold, hard numbers of ownership. But today, where information is currency, consumers are no longer satisfied with glossy marketing – they want data, and they want it now.
According to a Reuters report, South Africa is engaged in discussions with Chinese automotive manufacturers to encourage local investment, with at least one company showing considerable interest in establishing production facilities in the country, a senior government official revealed on Wednesday.
Europe’s automotive sector, once a global leader, is facing what McKinsey describes as “the largest transformation in the industry’s history”.
