Officially live, Toyota’s new Shop Toyota e-commerce platform offers customers direct access to selected Genuine Parts, branded merchandise, premium vehicle and lifestyle accessories, all from the comfort of their homes. Tailored for both fans of the brand and those who embody the Toyota lifestyle, the platform offers a wide range of products that carry Toyota’s hallmark standards and attention to detail.

“The launch of the online store is more than just a new sales channel, it is a reflection of our vision for the future and our quest to deepen our ties to the Toyota community,” says Desiree Trollope, General Manager for Future Toyota at Toyota South Africa Motors.

“We’re embracing digitalisation to bring our customers closer to the brand, offering them the dependability and authenticity they expect, now with the ease of online access and the option to have products delivered to their homes or fitted at their nearest dealership. The online store is a one-stop online shop for all things Toyota,” she says.

Key features of the Toyota online store include:

• Genuine Parts to ensure global brand standards and compatibility
• Exclusive merchandise (including the newly launched Old School range), apparel and lifestyle products for Toyota brand enthusiasts
• Customised vehicle accessories to enhance vehicle performance and style
• Secure checkout and nationwide delivery with support from the local dealership

More than just a merchandise platform, the online store is designed to bridge e-commerce with local dealership networks, allowing buyers to enjoy digital convenience while maintaining the trusted backing of Toyota’s established dealer network. The platform reinforces the importance of Genuine Toyota parts, not just for performance, but for safety and long-term value.

“Like most of our locally produced vehicles, our new store is also a proudly South African solution. It reflects our commitment to delivering an elevated, tech-enabled customer journey that meets the evolving expectations of digital-first shoppers,” she says.

Take a look at: www.shop.toyota.co.za