Toyota extends partnership to SARU president

Toyota South Africa Motors (TSAM), the current vehicle sponsor for the 2023 Rugby World Champions, the Springboks, has extended the partnership to the South African Rugby Union (SARU) president, Mark Alexander.

24 Saru1

The collaboration between the SARU president and Toyota marks the beginning of a dynamic partnership. Mark Alexander is set to receive a brand-new Toyota Prado 2.8GD VX-L, adding an adventurous touch to his leadership journey.

Leon Theron, Senior Vice President of Sales and Marketing at TSAM, hands over the keys of a new Prado to SARU president, Mark Alexander.

“We are pleased to welcome Mark Alexander to the Toyota Family. This partnership is testament to our shared values of excellence, dedication and South African heritage. The choice of the Toyota Prado reflects the brand’s dedication to providing vehicles that not only meet high-performance standards but also mobility for all,” says Leon Theron, Senior Vice President of Sales and Marketing at TSAM.

“I am grateful for Toyota’s commitment to South African rugby and their goal towards creating mobility solutions for all. This gesture is true testament of their drive both on and off the field,” says Mark Alexander, President of SARU.

More Industry News stories

The Toyota Starlet goes from zero to hero

The Toyota Starlet goes from zero to hero

The Toyota Starlet has improved from zero to a four-star rating for adult occupant protection in Global NCAP's latest #SaferCarsForAfrica crash test results. This follows a safety upgrade to make six airbags a standard fit.

  • 3 September 2026
Vehicle sales - the winning streak continues

Vehicle sales - the winning streak continues

South Africa's new vehicle market sustained strong momentum in August 2026, with aggregate sales increasing by 11,4% year-on-year to 57 898 units, says the Automotive Business Councill | naamsa.

  • 2 September 2026
NADA positive about double digit growth

NADA positive about double digit growth

South Africa’s new-vehicle market maintained its momentum in August, with aggregate sales of 57 898 units representing an increase of 11.4% compared with the same month last year.

  • 2 September 2026