Cars.co.za report offers interesting insights
Cars.co.za recently launched Industry Report 2026 at its DealerCon summit, offers insight into the forces shaping South Africa’s vehicle market.
- Dealer News
- 22 September 2026
Toyota South Africa Motors (TSAM), the current vehicle sponsor for the 2023 Rugby World Champions, the Springboks, has extended the partnership to the South African Rugby Union (SARU) president, Mark Alexander.
The collaboration between the SARU president and Toyota marks the beginning of a dynamic partnership. Mark Alexander is set to receive a brand-new Toyota Prado 2.8GD VX-L, adding an adventurous touch to his leadership journey.

“We are pleased to welcome Mark Alexander to the Toyota Family. This partnership is testament to our shared values of excellence, dedication and South African heritage. The choice of the Toyota Prado reflects the brand’s dedication to providing vehicles that not only meet high-performance standards but also mobility for all,” says Leon Theron, Senior Vice President of Sales and Marketing at TSAM.
“I am grateful for Toyota’s commitment to South African rugby and their goal towards creating mobility solutions for all. This gesture is true testament of their drive both on and off the field,” says Mark Alexander, President of SARU.
Car recalls often raise concern among owners, but the National Automobile Dealers' Association (NADA) says recall campaigns show that manufacturers are accountable and committed to quality, safety and customer care.
Affordability is driving a structural shift in South Africa’s vehicle market, with SUVs gaining significant ground as consumers increasingly seek competitively priced, well-equipped vehicles.
South Africa’s used car market continued to grow during the first half of 2026, despite pressure on household budgets and a 25 basis point interest rate increase in May.