Toyota’s presence is visible throughout the programme, beginning with a vehicle parade that showcases the brand to spectators.

The company’s name is attached to the headline competitions, including the Pony Rider Toyota SA Outdoor Grand Prix, the Junior Toyota SA Outdoor Grand Prix and the Adult 1.50m Toyota SA Outdoor Grand Prix, which takes place on 6 April.

Beyond the arena, Toyota supports family activities such as Easter egg hunts and contributes to the wider festival atmosphere with food and market stalls, children’s entertainment and other attractions.

The partnership also extends to the Kyalami Park Club Academy, where riders benefit from training and development opportunities during the show.

Toyota’s role is not limited to sponsorship but includes shaping the structure of the festival by linking its brand to the major competitions and ensuring that the event remains accessible to families.

Its continued involvement has helped the festival grow into a fixture on the South African sporting calendar, combining equestrian competition with community-focused activities.