The role of technology in the evolution of aftersales
By Harm Stavast - Commercial Director - Keyloop Africa
Share with friends
South Africa's automotive landscape is undergoing a significant shift, with dealerships needing to adapt to changing consumer preferences to ensure loyalty, and aftersales play a crucial role in this.
Although the car buying process is often front of mind when we think of a retailer’s business operations, aftersales are the lifeblood of many dealerships, and they are where smart retailers are focusing their efforts.
To create an optimal aftersales experience, retailers must lean into the power of technology to transform their customer relationships and deliver a seamless journey for them. Research from McKinsey reveals that, in a world where experience drives loyalty as much as price, the majority (53%) of customers consider a better service experience to be more influential than the purchase experience in the entire customer journey. So, today’s retailers need to operate more than just dealerships; they need to be running experience centres.
Technology platforms are key to connecting data and streamlining operations to create a frictionless experience. Keyloop's platform enables retailers to deliver a great end-to-end service, boost efficiency with accurate work tracking, drive upselling with personalised communication, and use powerful data to drive customer loyalty.
For retailers looking to stand out from the competition, not only does this improve the overall effectiveness of their businesses, but it also enables them to foster better relationships and build longer-term consumer loyalty, in turn improving sales opportunities and boosting margins.
Find out how Experience-First is transforming the automotive retail industry and how you can apply these lessons to your business.https://keyloop.com/
It has come to the attention of Knysna Speed Festival, the owner of the Simola Hillclimb, that Zwartkops Raceway has used Simola Hillclimb’s event regulations for its Top of the Hill event to be held in October.
Continuing the company’s founding vision of Being the Best, is the responsibility of the third generation of Emanuel brothers leading two divisions of the KwaZulu-Natal-based (KZN) automotive mobility group.
BMW Group Financial Services South Africa has announced the appointment of Roger Rooden (photo) as Chief Financial Officer (CFO) of BMW Group Financial Services South Africa.
It has come to the attention of Knysna Speed Festival, the owner of the Simola Hillclimb, that Zwartkops Raceway has used Simola Hillclimb’s event regulations for its Top of the Hill event to be held in October.
BMW Group Financial Services South Africa has announced the appointment of Roger Rooden (photo) as Chief Financial Officer (CFO) of BMW Group Financial Services South Africa.
As the world commemorates International Literacy Day on Sunday, 08 September 2024, Ford South Africa reaffirms its commitment to tackling the literacy crisis in the country through its enduring legacy projects.