Ford South Africa’s 100th anniversary is more than a milestone, it’s a testament to resilience, unity and an enduring legacy, says the manufacturer, the first automaker to take root in South Africa.
To commemorate this historic journey, we’re excited to release the final video from Ford SA’s ‘Our Ford Stories’ series, coinciding with the close of our Centenary Celebrations. Through this series, Ford South Africa reflects on the milestones that have shaped a legacy deeply intertwined with the country and its people.
“To stand the test of time and still be going strong is a remarkable achievement, and a very humbling one,” says Neale Hill, President of Ford Motor Company Africa. “Ford South Africa is defined not only by our legacy of resilience and innovation but by the people who bring it to life every day. From those who’ve been with us for decades to new generations embracing Ford's values, our strength lies in a deep commitment to supporting each other and uplifting our communities.”
This anniversary is a collective celebration that resonates through generations. It reflects a legacy shared by Ford’s diverse workforce, who carry forward a pride and identity rooted in the rich history of Ford’s contributions to South Africa. Each story, memory and milestone over the past century forms the foundation for the future, inspiring the next 100 years of Ford in South Africa.
The final video instalment of ‘Our Ford Stories’ series is a tribute to the enduring relationships, resilience and shared spirit that have defined Ford South Africa and will propel us forward into the future.
Supergroup Dealerships announced the upcoming launch of four new MG dealerships as part of its growing portfolio. The new locations that are set to open soon, include three on the East Rand, one in Rustenburg and one in Paarl, Western Cape.
The highly anticipated F&I Industry Awards 2024, which were held recently, showcased the pinnacle of excellence and innovation in the automotive financial and insurance sector.
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You can't build a reputation on what you are going to do.
Henry Ford
The highly anticipated F&I Industry Awards 2024, which were held recently, showcased the pinnacle of excellence and innovation in the automotive financial and insurance sector.
In a groundbreaking move towards offering a comprehensive, one-stop integrated service to its customers, Absa has introduced an integrated Finance & Insurance solution for dealer partners across South Africa. This innovative initiative marks a significant step towards enhancing customer experience and streamlining financial services.
The three-point seatbelt stands out as one of the most important innovations in automotive safety. Invented by Volvo in 1959, the Swedish automaker chose to share this life-saving device with the world instead of patenting it. As a result, the three-point seatbelt is estimated to have saved over one million lives since its introduction.
