Buyers look beyond sticker price in car purchases
South African car buyers are increasingly considering the full cost of ownership rather than focusing solely on the showroom price or monthly instalment.
- Dealer News
- 12 September 2026
The 6th annual instalment of the Festival of Motoring is back in South Africa. Being an annual event, it showcases a variety of motoring events, all housed at the renowned Kyalami Grand Prix Circuit.
The event will feature a number almost 70 track-based events, an off-roading experience, which is said to be the largest ever built, 50 pitlane doors and more than 100 exhibitors.
The event is scheduled to take place from 25-27 August and will be open to the public as it appeals to families who have the taste for fast cars. The Festival of Motoring brings together industry leaders, experts and enthusiasts in the automotive space.
“It’s a great honour and privilege to continue our long-standing partnership with the Festival of Motoring. The festival, powered by WesBank featuring FNB and MotoVantage – key players within the FirstRand group – remains the biggest auto show in the country. It’s an unmatched platform for enthusiasts to indulge in the best of what the automotive sector has to offer,” says Ghana Msibi, WesBank CEO.
The event will have four designated zones – Blue, Green, Red and Yellow, and each sector will cater to different audiences wanting to cherry-pick their favourite activity.
South African car buyers are increasingly considering the full cost of ownership rather than focusing solely on the showroom price or monthly instalment.
A striking collection of Alfa Romeo vehicles, spanning immaculate classics to the latest performance models, will gather at Modderfontein Bird & Sculpture Park on Sunday 20 September for the 2026 Concorso d’Eleganza.
Kia South Africa has launched an upgraded Sonet range, with more safety, technology, and comfort across the line-up, backed by a five-year warranty with no kilometre limit.
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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A striking collection of Alfa Romeo vehicles, spanning immaculate classics to the latest performance models, will gather at Modderfontein Bird & Sculpture Park on Sunday 20 September for the 2026 Concorso d’Eleganza.
Suzuki Auto South Africa has moved into its new head office and distribution centre at Longlake Logistics Park in Gauteng, marking another important milestone in the continued growth of the business in South Africa, the manufacturer claims.
South Africa’s automotive market is undergoing a notable transformation, with growing sales and rising interest in newer brands. Among them, Foton has achieved a significant milestone, surpassing 7 000 vehicles sold locally within just two years of re‑entering the market.