The end of the road for Mazda’s BT-50

Mazda Southern Africa has announced the end of the production and importation of the Mazda BT-50 Double Cab Pickup for the South African market.

24 Mazda1

Since it debuted in 2008, replacing Mazda’s successful B-series of LCVs, the BT-50 has had mixed sales results for Mazda in the local market. The BT-50 was originally manufactured in an alliance with Ford Motor Company of SA at its Silverton plant.

The current version, which launched in 2021 and was manufactured in Thailand as part of an alliance with Isuzu, has not made inroads into our extremely competitive double-cab market, especially compared to brands that manufacture locally.

“The South African LCV scene, and in particular the double cab market, is extremely well developed and competitive with locally manufactured brands and nameplates dominating sales. This factor, as well as an extremely challenging landscape for imported vehicles competing directly with locally manufactured products, has led Mazda SA to make this difficult decision., commented Craig Roberts MD of Mazda SA.

Mazda’s BT-50 will no longer be sold in South Africa.

Current Inventory at dealers will be the final available BT-50 vehicles for retail sale in SA and no further imports of the BT-50 will be brought to SA by Mazda SA Pty Ltd.

The existing BT-50 car parc, both current generation as well as previous generation vehicles under Warranty and in Service Plan, including all vehicles currently in service on SA roads will continue to be supported by Mazda SA and its 42 Dealers around the country. As with the run-out of any specific model, Mazda SA will continue to support BT-50 with all service, repair and replacement parts.

Mazda Corporation will continue to manufacture the BT-50 as part of its alliance with Isuzu for other global markets.

More Industry News stories

Audi auction: NPO receives R500 000

Audi auction: NPO receives R500 000

We reported on the auction of a one-of-a-kind Audi RS6 Avant GT in November last year with part of proceeds going the Kutlwanong Centre for Maths, Science and Technology. Audi South Africa celebrated the official handover of a R500 000 donation to the Centre following the successful auction of the exclusive vehicle.

  • 22 January 2025
Get to OR Tambo to welcome Dakar heroes

Get to OR Tambo to welcome Dakar heroes

In a true spirit of celebration and support, Toyota fans and members of Toyota, Lexus and the Hino dealer network will gather at the OR Tambo International Airport tomorrow (Wednesday, 22 January) to welcome back the 2025 Toyota Gazoo Racing SA Dakar Rally Team.

  • 21 January 2025
Time running out to enter Simola Hillclimb

Time running out to enter Simola Hillclimb

The 15th edition of the annual Simola Hillclimb is set to roar into action from 1 to 4 May 2025, but just two weeks remain for aspiring competitors to submit their entry applications with the closing date set for 31 January.

  • 17 January 2025