Auto CEOs more confident about industry prospects
The confidence of chief executives of automotive companies about the outlook for the new-vehicle market over the next six months has improved significantly.
- Industry News
- 11 September 2024
Suzuki is going big at this year’s Festival of Motoring (FOM), scheduled for 30 August to 1 September at the Kyalami International Grand Prix Circuit in Midrand, Gauteng.
This year, Suzuki will have vehicles on display, and available for test drives, at every single display zone across the sprawling Kyalami complex.
According to the organisers, the 2024 Festival of Motoring will have several colour-coded zones, where enthusiasts can view the cars and motorcycles on display (Green), ride along in vehicles on the challenging off-road track (Blue), experience the vehicles first hand and with trained drivers on the main track and the handling track (Yellow) and enjoy some refreshments and entertainment.
“Suzuki Auto and Suzuki Motorcycles have supported the FOM from its inception. We feel that the organisers’ aim of making the cars and bikes accessible to view and even to ride or drive is perfectly aligned with our aim of making mobility, fun and adventure accessible to all,” says Brendon Carpenter, Brand Marketing Manager of Suzuki Auto.
Suzuki has planned no fewer than five large stands at the FOM. Its main hub will be in the Main Pits, where it has booked a large display area. Here, the company will showcase some of its newest models, including the Grand Vitara, the 5-door Suzuki Jimny, the XL6 and the Fronx.
It is here that visitors can register for a track drive with a professional driver in one of the Suzuki models on hand, including the giant-slaying Suzuki Swift Sport that is king of its class at the Simola Hill Climb.
A very special model will also be on display in the Main Pits – the all-new Suzuki Swift. This model will be launched in the near future and is brand new from rubber to roof, with a sporty new design, new engine and safety features never before offered as standard in this class of compact vehicle.
A short walk from the main pits will be the Upper Pit display area. Suzuki has created a unique Swift Zone, which celebrates Swift models throughout their various generations. Visitors will be able to walk through the history of the Suzuki Swift and see how it finds form in the design of the all-new Swift.
Suzuki Motorcycles has a display area close by, with all of its newest models on show. The models will include the all-new Suzuki GSX-S1000 GX, which made its debut at the Simola Hill Climb.
From the pits to the Yellow Zone, which will host the handling track and display platforms, Suzuki has a special self-drive section here that will allow enthusiasts to drive the Suzuki of their choice around a special handling track.
At this year’s FOM, Suzuki will have both the three-door and five-door Suzuki Jimny on display, with ample opportunity to experience it on the off-road course in the Blue Zone.
The confidence of chief executives of automotive companies about the outlook for the new-vehicle market over the next six months has improved significantly.
The lack of access to the complete history of a vehicle from the Cradle to the Grave is hindering efforts by industry players to establish transparency and disclosure in the market and open the doors to a safer mobility solution.
The newly appointed Jetour South Africa Vice President, Nic Campbell (photo), says that the brand is poised to establish a new standard of excellence in the local automotive industry.
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You can't build a reputation on what you are going to do.
Henry Ford
The confidence of chief executives of automotive companies about the outlook for the new-vehicle market over the next six months has improved significantly.
The lack of access to the complete history of a vehicle from the Cradle to the Grave is hindering efforts by industry players to establish transparency and disclosure in the market and open the doors to a safer mobility solution.
The newly appointed Jetour South Africa Vice President, Nic Campbell (photo), says that the brand is poised to establish a new standard of excellence in the local automotive industry.