Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Mahindra joined forces with the Joburg Super Kings for this season’s SA20 cricket series as both primary sponsor and the official vehicle provider.
The Mahindra brand features on the Joburg Super Kings’ apparel and on various key elements at the Wanderers Stadium.
“This is another milestone for Mahindra South Africa. Our sponsorship of the Joburg Super Kings follows a period of growth for the brand and marks our twentieth year of operation.
“The Mahindra South Africa brand is committed to investing in initiatives that illustrate the team spirit and cultural diversity of the South African consumer. This spirit is perfectly exemplified in a sport such as cricket,” says Rajesh Gupta, CEO of Mahindra South Africa.
The home of the Joburg Super Kings – Johannesburg – is not only the economic heart of South Africa, but also home to the most diverse group of consumers on the continent. As such, the partnership is the perfect fit for the Mahindra South Africa brand.
The partnership will also give cricket enthusiasts the opportunity to experience Mahindra South Africa’s authentic and superior SUV and bakkie range through various match activations.
Says Ankit Baldi, Head of the Joburg Super Kings franchise: “The Joburg Super Kings are pleased to partner with a global brand like Mahindra, which has enjoyed a strong presence in South Africa for two decades.
“Support from local brands is crucial for the development of the league and thus the sport. It also syncs with our campaign theme – To Joburg We Belong – aiding us to get closer to the people in South Africa.”
The Joburg Super Kings is one of six franchises that compete for the richest prize pot in South African cricket. The teams compete for their share of R70 million, with the winners receiving no less than R34 million.
In this format, a game consists of 20 overs for each team, with both sides encouraged to play aggressively to increase their chances of winning. At the same time, each stadium adds its own exciting entertainment during and after the match to entertain the visitors and viewers, just like in the Indian Premier League (IPL).
On the topic of the IPL, The Joburg Super Kings has a very close affiliation with its namesake, the Chennai Super Kings, which owns the Johannesburg-based franchise.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
Advertisement
Advertisement
I have bad reflexes. I was once run over by a car being pushed by two guys
Woody Allen
Leading used car trader, WeBuyCars, which listed on the JSE in April this year, is expanding its business focus to include third party sales and is rapidly expanding its vehicle supermarket and buying pods presence in South Africa.
The Isuzu Foundation, in collaboration with IRONMAN4theKidz, donated R250 000 to three Mossel Bay charities dedicated to uplifting vulnerable youth, families and individuals in need.
Hino South Africa has handed over four mobile offices to the Gauteng Government Roads and Transport Department, which are to be used as Smart Driving Licensing Testing Centres by the Road Traffic Management Corporation (RTMC).