How can automotive retailers set themselves apart from their peers in a highly competitive market? The answer is simple: by delivering exceptional customer experiences.
By Harm Stavast, Regional Sales Director, Keyloop
Today’s consumers demand to be in control of their own customer journey and, faced with so many choices when it comes to the car buying and ownership journey, are willing to pay more for a good experience. On the other hand, they are more likely than ever to look elsewhere if unsatisfied.
That’s why automotive retailers must lean into the power of technology to help transform their customer relationships and the effectiveness of their businesses. This will enable retailers to provide the same levels of exceptional service through every channel – no matter when, where or how the customer chooses to engage with them.
Automotive retailers need to reimagine their relationship with technology platforms. For Keyloop, this is represented through five key pillars:
In turn, Experience-First is both a blueprint and a technology platform created by Keyloop to help retailers deliver an exceptional customer experience – helping them to build trust and improve margins. To look under the hood of Experience-First, Keyloop has published a white paper written by our leadership team, titled Revolutionising automotive retail through technology,
If you would like to speak to us more about Experience-First, contact us via https://keyloop.com/en-za/contact.
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Geely Auto has been recognised in the S&P Global Sustainability Yearbook 2026 (Global), marking a significant milestone for the brand’s global sustainability efforts and the first and only Chinese vehicle manufacturer to make the list.
Volkswagen Motorsport driver Jonathan Mogotsi has earned his Nürburgring Permit A ‘Ring Licence’ to qualify to race in the legendary circuit’s 24-Hour from 18 – 19 May 2026.
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I have bad reflexes. I was once run over by a car being pushed by two guys
Woody Allen
Geely Auto has been recognised in the S&P Global Sustainability Yearbook 2026 (Global), marking a significant milestone for the brand’s global sustainability efforts and the first and only Chinese vehicle manufacturer to make the list.
Volkswagen Motorsport driver Jonathan Mogotsi has earned his Nürburgring Permit A ‘Ring Licence’ to qualify to race in the legendary circuit’s 24-Hour from 18 – 19 May 2026.
While the decision to keep the repo rate unchanged offers a degree of short-term stability, if current global events continue for the long term, the prospects for a prolonged high-interest rate environment will place significant pressure on consumer affordability and, in turn, vehicle retail activity.
