Subaru Southern Africa has appointed Toshimitsu Tanaka as its new Managing Director. He succeeds Andrew Marshall, who retires after five years of service.
Toshimitsu, a seasoned executive from Japan, brings with him over 30 years’ experience in the global automotive sector. His international career spans key leadership roles across Africa, North America and Asia, including his most recent position as Deputy Managing Director of Subaru Southern Africa, a role he has held for the past two years.
Before joining Subaru, he held senior positions within the Toyota Tsusho Group, including Assistant General Manager for Toyota Tsusho Africa, Group Manager at Toyota Tsusho Corporation and Vice Division Head at Toyota Tsusho America. He also played a pivotal role in establishing Toyota Tsusho Africa’s facilities in Durban as project leader – a career milestone that speaks to his commitment to innovation, growth and teamwork.
“It’s a great honour to take the helm at Subaru Southern Africa. This is a brand that represents confidence, adventure and loyalty – not only in the products we build but in the people we serve. My focus will be on expanding our presence and enhancing the customer experience across the region. I look forward to working closely with our dealer network, our partners and, most importantly, our customers to take Subaru to even greater heights,” Toshimitsu says.
UD Trucks held its annual Partner Conference in Japan in November 2025, bringing together global partners to celebrate its 90th anniversary. Separately, UD Trucks Southern Africa held its Annual Dealer Conference in Durban earlier this year.
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If you are not taking care of your customer, your competitor will.
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