Carl Martins has been appointed as Executive Manager for Mining Services at Bridgestone Southern Africa. He has fulfilled various roles in a 13-year career at the company, most recently as Commercial Sales Operations Manager.
“Carl has earned his spurs at Bridgestone and now takes on the challenge of expanding Bridgestone’s positioning as a mobility solutions provider to the mining industry, not just a tyre vendor,” says Jacques Fourie, Bridgestone Southern Africa CEO.
Carl says his priority is to ensure that Bridgestone delivers value to its customers in the mining sector, as well as the surrounding communities. “Mining is a foundational industry in many African economies, including South Africa, and we are determined to play our role in helping the industry overcome its challenges, build sustainability and grow in profitability,” he says.
“Safety, sustainability and increased productivity are important drivers in today’s mining sector, and Bridgestone is determined to play a growing role in helping mines to meet these challenges through thoroughly understanding what they need and then bringing the fruits of our massive research and development (R&D) programme to bear,” he says.
A specific issue he intends addressing in time is the recycling of the heavy tyres widely in use across the mining industry.
Electric vehicles (EVs) have introduced a whole new vocabulary into motoring. Instead of simply talking about litres of fuel, cylinders and kilometres per tank, motorists are now confronted with kW, kWh, AC, DC, WLTP, regenerative braking and a host of other terms.
Young South African motorists are increasingly opting for more affordable and practical vehicles as the cost of living puts pressure on household budgets, while still maintaining comprehensive insurance cover.
The row over BMW’s Spider-Man promotion is not really about superheroes. It is about trust, control and the creeping feeling that modern cars are becoming digital platforms first and private possessions second.
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Cars are the ultimate symbol of freedom, independence and individualism. They offer the freedom to ‘go anywhere,’ whenever it suits and with whom one chooses.
Sarah Redshaw
Young South African motorists are increasingly opting for more affordable and practical vehicles as the cost of living puts pressure on household budgets, while still maintaining comprehensive insurance cover.
The row over BMW’s Spider-Man promotion is not really about superheroes. It is about trust, control and the creeping feeling that modern cars are becoming digital platforms first and private possessions second.
With forecasts of snow, icy rain and stormy weather across the country, motorists are urged to drive carefully and adapt their driving style to suit the conditions.
