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Firstly, all praise to the Almighty for bestowing his favours upon us without which none of this is possible.
- Dealer News
- 1 April 2025
In Abu Dhabi, a rare car licence plate with the single-digit number "P7" was sold for a whopping $15 million, which is approximately R218 million. Mind you, a standard personalised number plate with seven letters or numbers can cost around R2 500 to R5 000 in South Africa.
The sale of the licence plate set a new bar in the United Arab Emirates, surpassing a previous record set more than a decade ago for a licence plate with the number "7".
The licence plate was sold at a charity auction, with all proceeds going towards Sheikh Mohammed bin Rashid Al Maktoum’s global food aid initiative, the 1 Billion Meals Endowment. The auction attracted wealthy bidders from around the world, with the winning bid coming from an anonymous buyer.
The P7 licence plate is considered to be one of the most coveted in the world, as single-digit licence plates are extremely rare and highly sought after. The sale of the licence plate not only broke records but also raised significant funds for a worthy cause.
As the gavel came down on the record-breaking sale, attendees cheered and congratulated the buyer on his/her new acquisition. The sale of the P7 licence plate will be remembered as a historic moment in the United Arab Emirates and serves as a reminder of the wealth and extravagance that can be found in the region.
Firstly, all praise to the Almighty for bestowing his favours upon us without which none of this is possible.
A few small ideas to help you add to your bottom line and enhance your balance sheet:
Daimler Truck Southern Africa (DTSA) has announced the appointment of Wolf Edmayr as its new General Manager of its used truck and bus division: TruckStore, effective 1 April 2025.
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I have bad reflexes. I was once run over by a car being pushed by two guys
Woody Allen
Daimler Truck Southern Africa (DTSA) has announced the appointment of Wolf Edmayr as its new General Manager of its used truck and bus division: TruckStore, effective 1 April 2025.
Super Group, the JSE-listed supply chain, fleet management and dealership group, says the 0.5 percentage point reduction in the prime lending rate in the six months to end-December 2024 is starting to affect both new and used vehicle sales levels.
Solera Audatex, a global player in vehicle life-cycle management, has reached a significant milestone in its growth and impact on the South African market. In 2024, the company invested in upskilling the South African automotive repair industry and trained 569 students on-site and an additional 112 students through its online platform, called Solera University.