Buyers look beyond sticker price in car purchases
South African car buyers are increasingly considering the full cost of ownership rather than focusing solely on the showroom price or monthly instalment.
- Dealer News
- 12 September 2026
The MasterDrive team marked the organisation’s 25th anniversary during a team get-together.
Memories spanning the last 25 years were shared and appreciation expressed for the integral people and events that shaped MasterDrive into what it is today.
The CEO of MasterDrive, Eugene Herbert, says it was a proud moment to look back over the 25-year history and reflect on triumphs and tribulations. “From where MasterDrive started as a small operation with employees wearing multiple hats to where we are today, is testament to our strength and pride in what we deliver as an organisation.
“MasterDrive started with a focus on just one aspect of road safety, which evolved into a suite of services with a comprehensive focus on road safety. We have team members who started this journey with us 25 years ago and are still a part of the organisation today.”
It is not just the MasterDrive team marking the 25th anniversary. “We are giving away over R50 000 in cash and other prizes. Anyone can enter to qualify for one of these unique and rewarding prizes by simply completing a 2-minute entry.
“We want this momentous occasion to be something that is shared with others who interact with MasterDrive. The team selected several important (and also enjoyable) prizes to commemorate the 25th anniversary.”
• To enter and be in the running to win one of these prizes, click here to submit your entry: https://www.surveymonkey.com/r/5Y8N98T
South African car buyers are increasingly considering the full cost of ownership rather than focusing solely on the showroom price or monthly instalment.
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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A striking collection of Alfa Romeo vehicles, spanning immaculate classics to the latest performance models, will gather at Modderfontein Bird & Sculpture Park on Sunday 20 September for the 2026 Concorso d’Eleganza.
Suzuki Auto South Africa has moved into its new head office and distribution centre at Longlake Logistics Park in Gauteng, marking another important milestone in the continued growth of the business in South Africa, the manufacturer claims.
South Africa’s automotive market is undergoing a notable transformation, with growing sales and rising interest in newer brands. Among them, Foton has achieved a significant milestone, surpassing 7 000 vehicles sold locally within just two years of re‑entering the market.