Manufacturers active on different fronts

Even in times of difficult business condition, manufacturers do not hold back on giving to the community in many ways. From charities, to schools, sport teams, sponsorships and more. We take a look at the latest news on this front.

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Happiness is winning a Jetour to drive for a year

The inaugural Jetour Festival, held at Casalinga in Johannesburg at the end of May, was a vibrant celebration featuring some of South Africa’s top musical talent and a stunning showcase of the Jetour models currently available.

But for one lucky festival-goer, the highlight was winning a Jetour for an entire year. Callan Abrahams, from Fairland in Johannesburg, will enjoy the experience of driving both the Jetour Dashing and X70 Plus, and will be among the first South Africans to get behind the wheel of the upcoming T1 and T2 models, set to launch later this year.

She says she was completely shocked when her name was announced as the winner. “I didn’t expect it at all. I was just having such a great time, dancing, enjoying the moment, taking in the people around me. I wasn’t thinking about winning anything. So, when they called out my name, I was like, ‘Oh my gosh — it’s me!”

Callan Abrahams with her ‘winnings’.

Isuzu Foundation donates R300 000 to charities in Durban

The ISUZU Foundation, a partnership between Isuzu Motors South Africa (IMSAf) and its Dealer Network, continues to demonstrate its unwavering commitment to creating a positive impact in local communities, with a donation of close to R300 000.

This contribution matches the funds raised through the entry fees of triathletes who competed at the 2025 IRONMAN 70.3 Durban, bringing the charity closer to reaching its R5 million goal in celebration of IRONMAN4theKidz 20th Anniversary.

Funds raised through the 2025 Durban leg of the IRONMAN Triathlon series will be channelled towards several charitable organisations, which include Operation Bobbie Bear, Likhon’ithemba and the Durban Child and Youth Care Centre, which are making a massive difference in the lives of vulnerable youth and children in Durban.

Representatives from Isuzu and the KeyGroup with athlete Jaco Venter during the cheque hand

LDV partners with local radio station in Mpumalanga

LDV South Africa announced its official partnership with Radio Laeveld through a unique community-focused initiative titled “Presenters in a Car”. The partnership was formalised with the handover of a premium T60 Max Luxe vehicle, which will serve as the centrepiece of the campaign.

Presenters campaign, which puts Radio Laeveld presenters behind the wheel of a fully branded LDV vehicle. Each presenter will create daily on-the-road content, engage with local listeners across Mpumalanga and compete for the title of “Presenter in a Car”. The initiative merges lifestyle storytelling with brand visibility and authentic community engagement.

“LDV is more than just a vehicle brand — we’re about driving stories, journeys and connections,” said Neil Barker, Chief Marketing Officer of LDV South Africa. “Partnering with Radio Laeveld is a strategic and heartfelt move. Their strong local following and passion for their community align perfectly with our mission to make a real impact on the ground.”

Presenters presented with their LDV bakkie.

VW’s future soccer stars full of talent at tournament

South Africa’s future soccer stars showcased their talent at the second Volkswagen’s VW Vaya Cup tournament, where the 2025 boys’ and girls’ champions were crowned. The Bidvest McCarthy VW Menlyn winning girls’ and boys’ teams gave it their all over the two-day tournament held at Camp Discovery in Dinokeng, emerging victorious out of 22 competing teams.

This year’s champions not only hoisted the trophy in celebration but will also attend a bespoke international training camp in 2026, gaining invaluable exposure and experience.

A special mention goes to the two individuals who walked away with the ‘Player of the Tournament’ awards: Bontle Khanye from Bidvest McCarthy VW Umhlanga for the girls, and Sibusiso Maruma from Bidvest McCarthy VW Menlyn for the boys.

Adding inspiration and excitement to the tournament, VW Vaya Cup brand ambassadors Lucas Radebe and Desiree Ellis were present throughout the weekend.

The future of South African soccer celebrates victory.

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