Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Renault South Africa launched a national ‘test-drive-to-win’ competition on 19 April 2024, with the chance to win a brand-new Renault Kiger Turbo model worth R339 999.
The competition was officially introduced at the ABSA Wildeklawer event in Kimberley, the biggest School Sports Tournament in the Southern Hemisphere. With over 26 000 people in attendance over the duration of the event, this was the perfect platform for the competition to gain traction.
A strong collaborative activation drive with Renault and ABSA ensured that a healthy number of entries were received to kickstart the competition.
The competition was extended until 31 May, with good support from the dealer network and other marketing initiatives undertaken.
With over 3 000 entries received in total, it was most fortunate for Tamica Jacobs (main photo) from Springs to be selected as the ultimate winner of the new Renault Kiger, among the five finalists who attended the final audited elimination event at the Renault Bryanston Dealership on Saturday, 15 June.
Tamica is already a loyal Renault customer, having happily driven a Renault Kwid for the past four years, with two other family members also being part of the Renault fold.
With the recent birth of her daughter, her second child, it was very much on her wish list to upgrade her Kwid to a bigger vehicle. Her winning the Kiger compact SUV has made her dreams come true and has changed her life.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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