The Lepas will officially debut in South Africa in 2026, introducing a different perspective on what a premium SUV can be with an eye aimed at younger, style-conscious drivers seeking modernity, claims the Chinese brand.
To lead the roll-out of the Lepas in South Africa, Chery South Africa has appointed Letitia Herold as National Brand & Marketing Manager.
She brings experience from across the automotive and media industries and will oversee the local launch strategy, partnerships and market engagement for Lepas, aligning the brand with its target market.
“I am honoured to have been chosen to build the LEPAS brand in South Africa,” comments Letitia. “We are speaking to a generation that wants more than just a car, they want an experience that reflects who they are.
The LEPAS L8, which debuted earlier this year, sets a bold tone, with sculpted exterior lines, a spacious interior and the latest driver-assist technologies that can be expected in a premium SUV.
The Lepas will expand its offering across multiple segments, growing a versatile lifestyle suited to everything from family life to executive living, it claims.
The name Lepas blends “leap” and “passion,” reflecting a brand built on movement and vitality.
A new report from Deloitte reveals that motorists in the United States remain firmly attached to petrol-powered vehicles, as concerns over cost, charging infrastructure and overall value continue to slow the transition to electric cars.
The 2026 Dakar Rally roared back into action on Monday with Stage 8, a gruelling 481km loop around Wadi Ad Dawasir.
Over thirty firms from across the automotive supply chain have joined forces to advance open-source software development, aiming to create next-generation vehicles while driving down costs, Germany’s leading industry association announced recently.
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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The 2026 Dakar Rally roared back into action on Monday with Stage 8, a gruelling 481km loop around Wadi Ad Dawasir.
Over thirty firms from across the automotive supply chain have joined forces to advance open-source software development, aiming to create next-generation vehicles while driving down costs, Germany’s leading industry association announced recently.
The African Association of Automotive Manufacturers (AAAM) says 2026 will be a year of progressive development through collaboration.
