The brand, first launched into South Africa nine months ago, continues to invest in a seamless ownership journey, with after-sales service playing a critical role in long-term customer retention, it claims.

To date, Jetour has sold a couple of thousand vehicles across its Dashing and X70 Plus SUV ranges. With new models set to launch later this year, demand for feature-packed, affordable SUVs is expected to drive even stronger growth.

The brand, both locally and globally, is defined by its strategic emphasis on reliability, speed and exceptional customer support, says Jetour in a statement. Strategic logistics and superior supply chain management ensure that customers’ expectations for speed and reliability are consistently met.

To uphold its brand promise of dependable service, Jetour established a state-of-the-art parts warehouse in Midrand, Johannesburg. This facility was set up well in advance of the vehicle's official launch, ensuring readiness from day one. It stocks over 122 000 genuine components, consisting of more than 2 300-line items, enabling swift access to parts and minimising vehicle downtime.

The warehouse operates entirely digitally, eliminating paper processes and leveraging real-time technologies. Tasks are initiated and tracked via auditory and visual cues, handheld notifications and dynamic dashboards, allowing for efficient management from picking to dispatch. This clean, responsive and agile system enables fast, smart decisions that directly impact the customer’s experience, getting vehicles back on the road, repaired correctly and without hassle.

"At Jetour, our commitment to customer satisfaction goes far beyond the point of sale. We’re continuously investing in a seamless ownership experience, with after-sales service playing a vital role in building lasting relationships with our customers," says Nic Campbell, Jetour South Africa Vice President.

Further bolstering service capabilities, Jetour has appointed 152 approved panel beaters nationwide, with approximately 30 additional facilities undergoing final audits. Six new accessories have also been added to the line-up, offering more personalisation options for customers.

Customer service remains the cornerstone of Jetour South Africa’s value proposition. Every initiative — from logistics to warranties — feeds into the company’s overarching goal: delivering the best affordable luxury vehicle, backed by exceptional after-sales care. This commitment stems from extensive pre-launch research, which identified parts availability and support as top considerations for consumers evaluating a new automotive brand.