A seasoned professional with extensive experience in marketing, public relations and product management within the automotive industry, Louw will head up PR and Communications for JLR South Africa.

A true automotive enthusiast, some of his career highlights include managing the SA Land Speed Record project in 2015 as well as curating some of the most memorable market-specific limited edition JLR models, including bespoke Range Rovers and Jaguars.

Carmen Slade, Communications and Client Experience Director, JLR South Africa and sub-Sahara Africa: “Izak’s appointment not only strengthens the PR and Communications function, but it also brings continuity, leveraging his 13-year tenure at JLR, with a strong track record of delivering successful product launches and managing comprehensive PR strategies.

“Izak will work closely with his colleagues and external stakeholders to advance JLR’s position as a leading global luxury brand.”

His appointment to his new position is effective immediately.