The reality of a breakdown during the hostile Dakar
The Dakar Rally is often portrayed as a heroic clash between man, machine and an unforgiving wilderness.
- Industry News
- 14 December 2025
JLR South Africa announced the appointment of Izak Louw (photo) to the position of Communications Manager for the South Africa and sub-Sahara Africa (SSA) markets.
A seasoned professional with extensive experience in marketing, public relations and product management within the automotive industry, Louw will head up PR and Communications for JLR South Africa.
A true automotive enthusiast, some of his career highlights include managing the SA Land Speed Record project in 2015 as well as curating some of the most memorable market-specific limited edition JLR models, including bespoke Range Rovers and Jaguars.
Carmen Slade, Communications and Client Experience Director, JLR South Africa and sub-Sahara Africa: “Izak’s appointment not only strengthens the PR and Communications function, but it also brings continuity, leveraging his 13-year tenure at JLR, with a strong track record of delivering successful product launches and managing comprehensive PR strategies.
“Izak will work closely with his colleagues and external stakeholders to advance JLR’s position as a leading global luxury brand.”
His appointment to his new position is effective immediately.
The Dakar Rally is often portrayed as a heroic clash between man, machine and an unforgiving wilderness.
For South Africa, this race is more than just a contest of speed and endurance: it is a showcase of local engineering excellence.
Stellantis and Bolt have announced a partnership to jointly explore the development and deployment of Level 4 autonomous vehicles for commercial operations across Europe, marking a significant step to bring driverless mobility to the continent's streets.
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The Dakar Rally is often portrayed as a heroic clash between man, machine and an unforgiving wilderness.
For South Africa, this race is more than just a contest of speed and endurance: it is a showcase of local engineering excellence.
Stellantis and Bolt have announced a partnership to jointly explore the development and deployment of Level 4 autonomous vehicles for commercial operations across Europe, marking a significant step to bring driverless mobility to the continent's streets.