She comes on board with extensive knowledge of the manufacturing industry with a strong academic background, which includes an undergraduate Mechanical Engineering qualification from Nelson Mandela University and an executive MBA from Brown University (USA) and IE Business School (Spain).

Nobuhle joins IMSAf from Toyota where she was the senior manager for External Affairs. During her tenure with Toyota, she was responsible for ensuring strategy alignment between her previous employer and key business stakeholders.

Isuzu Motors South Africa Vice President for Strategy, Business Planning and Marketing (SBPM), Celestin Ndhlovu, says: “We welcome Nobuhle to the team, and we wish her well in her new role. Nobuhle comes with great industry experience and a passion for growth into the greater African Market.

“We look forward to fresh innovative ideas that will develop our business strategy and planning division. In her role as Department Executive, she will be instrumental in bringing to life our vision of sustained growth.”

The Corporate Planning, Strategy and Business Planning Department has been established to provide a company-wide approach at the business unit and corporate level for developing strategic plans to achieve a longer-term vision.

“I am excited to have joined IMSAf at an overly exciting time. The department is fairly new but has ambitious and exciting plans to drive IMSAf’s long-term vision. I am optimistic about the future of the African continent, and there is a great potential of becoming the next powerhouse in the automotive industry,” she says.