Importance of sport underlined with sponsorships

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Hyundai supports Springbok Women’s #PlusOne campaign

Hyundai Automotive South Africa announced its support for the Springbok Women’s #PlusOne support mobilisation campaign calling on South Africans to bring one more voice, one more fan to the stadium as the they gear up for the 2025 Rugby World Cup in England, next month.

“We know that the road to sporting excellence is not walked alone. Behind every world-class athlete is a nation of supporters and partners who believe in them. At Hyundai Automotive South Africa, we are more than just about cars – we are about moving people: their ambitions and dreams,” says Thembeka Ngubane, Finance Executive at Hyundai Automotive South Africa.

Hyundai Automotive South Africa’s involvement with the Springbok Women’s team includes providing a fleet to ensure seamless transport for players, coaches and the support staff. This enables the players to focus fully on their preparations, starting with a match against New Zealand at the Athlone Stadium, Cape Town, tomorrow.

“We are incredibly grateful to Hyundai Automotive South Africa for being more than a sponsor. We intend to return from England as World Cup Champions,” says Nolusindiso Booi, Springbok Women’s Captain.

Women ‘Boks are getting ready for the World Cup.

Young triathlete a brand influencer for Jetour

Jamie Riddle is a top South African triathlete known for his powerful swim and fearless racing style. Born in Gqeberha, the now 24-year-old moved to Stellenbosch at the age of 16 to pursue his triathlon dream.

Jamie’s typical training week spans 22 to 28 hours, with about four hours of focused activity daily, excluding travel time. He trains nearly every day, often three sessions per day, including five swims, six bike rides and seven runs weekly. Additionally, he incorporates two gym workouts and two massages. His weekly mileage averages around 15km swimming, 450km biking, and 90km running.

Through hard work, dedication and seizing every opportunity, he turned professional by the age of 20.

Some of his career highlights to date include qualifying for last year’s Paris Olympics, as well as becoming a multiple African champion and qualifying for the Ironman World Championships in Nice this September.

With qualities that include endurance, relentless drive and a performance-first mindset, Jamie was the perfect South African sportsman to take up the role as brand influencer for Jetour, the new SUV, which was launched locally last September, the manufacturer says.

Toyota, Kaizer Chiefs drive initiative to help people in need

In a spirit of compassion and community, Toyota South Africa Motors (TSAM) and Kaizer Chiefs Football Club visited the Ethelbert Child & Youth Care Centre in KwaZulu-Natal ahead of the Toyota Cup match at Moses Mabhida stadium recently.

As part of their ongoing Heart on Sleeve initiative, the two partners delivered essentials, including brand-new clothing, groceries, toiletries, microwaves and match tickets to the upcoming Toyota Cup. Small gestures with big meaning for young people facing incredibly challenging circumstances.

“For Toyota South Africa, Heart on Sleeve is more than a campaign, it is a shared commitment between Toyota and Kaizer Chiefs to show up for communities in a meaningful way. It is about turning visibility into value, and sponsorship into service,” said Tasneem Lorgat, General Manager: Marketing Communications at Toyota South Africa Motors.

“What a great initiative, a home looking after young kids who are abandoned, and some who cannot be cared for in their own homes. It’s a good thing to do as part of our Heart on Sleeve campaign, to say we can give back, share and empower. So, thank you, Toyota, for allowing us to come and share the spirit of love and peace,” says Jessica Motaung, Marketing Director at Kaizer Chiefs Football Club.

Toyota, Kaizer Chiefs deliver essentials at child and youth facility.

Suzuki joins forces with Orlando Pirates as official vehicle partner

Suzuki Auto South Africa announced a two-year partnership with Orlando Pirates Football Club, becoming the official vehicle partner of one of the country’s most iconic football teams.

As part of the agreement, Suzuki will also serve as the Official Premium Sleeve Partner, proudly displaying its logo on the sleeve of the club’s playing kit.

“We are honoured to align with a club that shares our values of excellence, resilience and community,” says Henno Havenga, GM of Auto Sales and Marketing at Suzuki Auto South Africa. “This partnership represents more than just a branding exercise – it's about connecting with South Africans from all walks of life through the shared passion of football,” he adds.

“Our supporters are at the heart of everything we do, and partnerships such as this one help us to move the club forward in ways that resonate beyond matchday,” says Thandi Merafe, Media and PR Manager at Orlando Pirates. “Suzuki is a brand that understands the importance of local connection and national pride – qualities that align closely with what it means to be part of the Orlando Pirates family.”

Pirates will be driving Suzukis.

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