The exhibition showcases the driving forces behind the 100-million unit production milestone and conveys Hyundai’s gratitude to those customers who have been part of the journey.

The One Step Further exhibition is a continuation of the 100 million production celebration held at Hyundai Motor’s Ulsan Plant on 30 September. At that event, the company delivered the 100 millionth and first vehicle, an IONIQ 5, to its new owner, representing the brand’s gratitude to its customers for their unwavering support.

Spanning five floors, the exhibition begins on the first floor by introducing the journey to 100 million units, featuring the Cortina Mark 2, Hyundai Motor’s first production model, and the Pony, Hyundai Motor’s first independently developed model.

The second floor offers a retrospective on how Hyundai has helped its customers’ lives and showcases the history of major Hyundai Motor plants, including the evolution of production processes over time.

The exhibition’s third floor highlights key drivers in achieving the production milestone of 100 million vehicles globally, focusing on three iconic models: the first-generation SONATA, the first-generation ELANTRA and the Scoupe. These vehicles exemplify Hyundai Motor’s relentless pursuit to go ‘one step further’ in driving its incredible achievement.

The first-generation SONATA showcased Hyundai’s craftsmanship and dedication to enhancing product quality. The first-generation ELANTRA, a steady seller, laid the foundation for the company’s 100-million-unit production capability with the introduction of an automated production line. The Scoupe – equipped with the Alpha series, Hyundai’s first proprietary engine – pioneered the sports car segment in Korea and demonstrated the company’s engineering prowess.

The exhibition’s fourth and fifth floors feature the brand’s modern SUV line-up – SANTA FE, KONA and INSTER; and electric vehicle (EV) line-up – IONIQ 5, IONIQ 5 N and IONIQ 6. This final section looks ahead to Hyundai Motor's future as it moves “one step further”, transforming from a traditional automaker to a smart mobility solutions provider.

• In another milestone, Hyundai Motor Company’s brand valuation has reached $23 billion (about R405.5 billion), ranking 30th among Interbrand’s Best Global Brands in 2024. This marks a 63% increase in brand value over five years. Interbrand, a global brand consulting firm, annually evaluates major multinational companies, and the Best Global Brands study includes over 500 brands around the world. The rankings are based on three factors: an analysis of financial performance, the role of the brand and the competitive strength of the brand.