Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Stakeholders believe the hosting of the Africa Automotive Show as part of the 3rd Intra African Trade Fair (IATF2023) will be a considerable boost to regional integration as countries prepare to trade under AfCFTA.
The Africa Automotive Show will take place in Abidjan, Cote d’Ivoire, from November 21-27, 2023.
It is hoped that the show will act as a platform for all role-players in the automotive value chain to connect from across the continent and globally.
“The aim is for the Africa Automotive Show to be the single most important trade and business development gathering for all automotive role-players, from raw material suppliers, vehicle and component manufacturers, dealers, importers, aftermarket parts manufacturers and suppliers as well as those from the financial and allied industries – from all parts of the continent,’’ said Africa Automotive Show Director, Andrew Binning.
Binning said the Africa Automotive Show – hosted by the African Association of Automotive Manufacturers (AAAM) – was a key activity of the cross-sectoral IATF2023 and included a dedicated automotive exhibition, a high-level conference and match-making meetings.
“As the event is focused on trade and partnerships promoting the development of regional automotive value-chains, participants representing all aspects of the automotive value-chain will be attending the week-long event in Cote d’Ivoire next year,” Binning said.
IATF2023, hosted by the African Export-Import Bank (Afreximbank), in collaboration with the African Union and AfCFTA, is anticipated to draw 35 000 visitors from 75 countries and 1600 exhibitors to conclude around $43bn in trade and investment deals.
Dave Coffey, the CEO of AAAM, said: “Cote d’Ivoire and the West African region provide an excellent and relevant location for this edition of ‘Africa’s premier automotive show’.
“We believe the Africa Automotive Show is well timed as the automotive industry is gaining traction in Africa where we will see trading of vehicles between assembly hubs across the continent supported by the development of regional value chains. Cote d’Ivoire is currently developing its competitive automotive value proposition that will have profound economic benefits for the country and region in the medium and long term. In collaboration with Ghana and other countries in West Africa that develop their sustainable automotive niche, this will drive scale and real industrialisation..”
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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