Bridgestone has launched their high-performance Potenza Sport tyre in South Africa this week.
The tyre, which was “co-created” by almost 4 000 drivers and end-users as part of its extensive research, is aimed at high performance vehicles, with exemplary wet and dry performance.
“This is a very exciting journey for the South African market,” Bridgestone Southern Africa’s CEO, Jacques Fourie, said during the launch. “While we have continued to update, refine and refresh our existing products, this has been an entirely new development, involving extensive research and development.”
According to Fourie, Bridgestone celebrated the group’s 90th anniversary around the world, but more significantly, the manufacturing plant in Brits, North-West Province, celebrated its 50th anniversary.
“The facility has consistently contributed to the country’s economy, job creation and technological innovation,” Fourie said. “While the Potenza Sport will not initially be manufactured in our local facility, the launch reinforces this enduring dedication to the country, as we are able to deliver the highest quality products, alongside our enduring production capacity.”
The tyre was tested by TÜV SÜD, one of Europe’s most respected independent automotive testing institutes, achieving the best performance in both dry braking and cornering and straight-line stability versus competitors in the premium segment, while offering outstanding wet performance.
The Potenza Sport was put to the test at the BMW xDrive Park in Midrand, proving to have the shortest braking distance on a dry surface as well as maintaining vehicle stability when travelling both in a straight line and through a curve.
Custom-developed Potenza Sport tyres have already been selected as original equipment by some of the most prestigious car brands in the world at OEM level, including Maserati for its MC20 supercar, Lamborghini for the Huracán STO, the Audi RS3, Ferrari F171 and the Porsche Macan.
The tyre will be available in 96 sizes from 17” to 22” to cover a wide range of passenger cars and on-road SUVs in the market, ranging from premium sedans and SUVs to luxury and prestige cars.
Volkswagen has marked 75 years of vehicle production and sales in South Africa with a gala event in Kariega attended by President Cyril Ramaphosa, while also revealing the new Volkswagen Tengo, the third model to be built at the local plant. The Tengo will be produced for the South African and wider markets.
BAIC South Africa used the Festival of Motoring 2026 at Kyalami Grand Prix Circuit to highlight both its established range and new energy vehicle ambitions. The event marked the first public appearance of ARCFOX in South Africa, alongside the unveiling of BAIC’s X55 Plug‑in Hybrid Electric Vehicle.
South Africa’s automotive parts industry has experienced significant contraction in recent years, with official data from the National Association of Automotive Component and Allied Manufacturers (NAACAM) and the Department of Trade, Industry and Competition (dtic) confirming widespread job losses and company closures.
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
Volkswagen has marked 75 years of vehicle production and sales in South Africa with a gala event in Kariega attended by President Cyril Ramaphosa, while also revealing the new Volkswagen Tengo, the third model to be built at the local plant. The Tengo will be produced for the South African and wider markets.
South Africa’s automotive parts industry has experienced significant contraction in recent years, with official data from the National Association of Automotive Component and Allied Manufacturers (NAACAM) and the Department of Trade, Industry and Competition (dtic) confirming widespread job losses and company closures.
The Festival of Motoring (FOM) opened its doors to the public today at the Kyalami Grand Prix Circuit and will run until Sunday. Over the course of the weekend, vehicle manufacturers from across the industry will showcase their latest offerings, with several models having already been launched to the motoring media yesterday.
