The South African automotive industry is getting another boost with the inaugural Nelson Mandela Bay Manufacturing Showcase where Stellantis intends to build a new greenfield plant that will create 1 000 jobs and produce 50 000 vehicles a year.
Stellantis is privileged to have been invited by the Nelson Mandela Bay Chamber of Commerce to open the chamber’s first ever “Bay of Opportunity Manufacturing Showcase” currently being held over two days in Gqeberha in the Eastern Cape, says Stellantis SA Managing Director, Mike Whitfield.
Nelson Mandela Bay is home to most of South Africa’s automotive manufacturing and almost all of the component sector, and it is here where Stellantis intends building its R3-billion state-of-the-art automotive assembly plant later this year.
“The project,” Mike says, “underlines the importance Stellantis places on Nelson Mandela Bay as an automotive manufacturing hub and a gateway for the company to build vehicles for export into the rest of Africa and the Middle East.
“The investment underscored Stellantis’s philosophy of the circular economy; investing in the areas in which it operates, creating jobs and stimulating the local economy.”
The building of the plant is part of Stellantis’s Dare Forward 2030 strategy to produce a million units a year, with 70% localisation and achieve 22% market share in the Middle East and Africa by 2030, in tandem with the existing Stellantis manufacturing operations in North Africa: in Morocco, Algeria, Tunisia and Egypt.
Construction is scheduled to begin very shortly following the finalisation of the Joint Venture agreement between Stellantis and South Africa’s Industrial Development Corporation, which will be a 49% shareholder. The land for the 32.5 ha site is being provided by the Coega Development Corporation, which has completed the removal and rehoming of all flora and fauna in terms of the environmental impact assessment report.
Construction is expected to be completed by the end of 2025, with production of the Peugeot Landtrek 1-ton pick-up scheduled to start in Q1 2026. The plant will directly employ 1 000 people and have an initial production target of 50 000 vehicles a year, but this will be scalable to a potential 90 000 vehicles a year, with the majority destined for export.
“This plant will, however, be so much more than a physical building producing vehicles, it will be a testament to the enabling environment that government and agencies like the Department of Trade, Industry and Competition, the Industrial Development Corporation and the Coega Development Corporation has created.
“Investment in the automotive industry is a long-term process and there can be no investment of any kind without a legislative environment that ensures the playing fields are levelled, the interests of investors are protected, together with a roadmap that guides all stakeholders,” Mike says.
Charging time remains a worry for many South Africans considering an electric vehicle, who still see it as a disruption rather than a quick stop at a filling station. That view is starting to shift.
The winners of the 2026 Automotive Business Council | naamsa Accelerator Awards were announced at the recently held Auto Week 2026, which took place in eThekwini, KZN.
When Cobus Coetzee (photo) accepted the opportunity to join the Morgan Group in Upington, he had to weigh up more than a new position. The move meant exchanging the West Coast’s cooler climate and seaside lifestyle for the Northern Cape’s desert heat, while taking responsibility for a multi-franchise operation spread across several premises.
Advertisement
Advertisement
Cars are the ultimate symbol of freedom, independence and individualism. They offer the freedom to ‘go anywhere,’ whenever it suits and with whom one chooses.
Sarah Redshaw
The winners of the 2026 Automotive Business Council | naamsa Accelerator Awards were announced at the recently held Auto Week 2026, which took place in eThekwini, KZN.
With the steep rise in fuel prices since March this year leading to historic record highs following massive increases in October, the government intervention annouched this week, is widely welcomed.
Omoda has confirmed that the new C4 will become the first model from the Chery Group to be built in South Africa, with production set to take place at the company's Rosslyn manufacturing facility in Gauteng.
