BAIC SA concluded its first Customer Appreciation Event with the theme of "Celebrating a Journey of Trust and Gratitude: From 8 to ∞" at its Gqeberha plant, hosting customers from across South Africa.
The theme of this event was evident as BAIC SA celebrates eight years in South Africa. This exclusive event was a heartfelt celebration of the continued support and loyalty of BAIC customers, affirming BAIC SA’s commitment to putting customers at the heart of its mission.
Attendees were treated to an exclusive, behind-the-scenes tour of the BAIC production facilities, gaining insight into the state-of-the-art processes that drive BAIC SA’s dedication to excellence.
The event fostered an open environment where customers could connect directly with BAIC SA leadership and staff, share feedback and experience the company’s gratitude first-hand.
“Our customers are the driving force behind everything we do, and this event was our way of saying thank you,” says CEO Yang Yixin about the event.
“We are immensely grateful to everyone who made the journey to be with us, and we look forward to building on these relationships as we continue to bring innovation and excellence to South African roads,” said Brand and PR Manager, Ameena Sheik Hassan.
Electric vehicles (EVs) have introduced a whole new vocabulary into motoring. Instead of simply talking about litres of fuel, cylinders and kilometres per tank, motorists are now confronted with kW, kWh, AC, DC, WLTP, regenerative braking and a host of other terms.
Young South African motorists are increasingly opting for more affordable and practical vehicles as the cost of living puts pressure on household budgets, while still maintaining comprehensive insurance cover.
The row over BMW’s Spider-Man promotion is not really about superheroes. It is about trust, control and the creeping feeling that modern cars are becoming digital platforms first and private possessions second.
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Cars are the ultimate symbol of freedom, independence and individualism. They offer the freedom to ‘go anywhere,’ whenever it suits and with whom one chooses.
Sarah Redshaw
Young South African motorists are increasingly opting for more affordable and practical vehicles as the cost of living puts pressure on household budgets, while still maintaining comprehensive insurance cover.
The row over BMW’s Spider-Man promotion is not really about superheroes. It is about trust, control and the creeping feeling that modern cars are becoming digital platforms first and private possessions second.
With forecasts of snow, icy rain and stormy weather across the country, motorists are urged to drive carefully and adapt their driving style to suit the conditions.
