Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Automechanika Johannesburg will see a return to a face-to-face trade show at the Johannesburg Expo Centre, Nasrec from 7-10 June 2022.
This will be the seventh time that the world-renowned Automechanika expo for the automotive aftermarket will be staged in South Africa.
The four-day event, which is the biggest of its kind on the African continent, will be co-located with Futuroad Expo, sub-Saharan Africa’s leading professional exhibition for the truck, bus, and commercial vehicle industries.
“We are excited to host the automotive aftermarket industry at this event. As Automechanika events around the world resume, we have seen an unprecedented level of interest from both exhibitors and visitors, highlighting the fact that face-to-face platforms like these are important platforms for trade professionals, to network, increase brand awareness and to generate leads,” explains Michael Dehn, the recently-appointed Managing Director of Messe Frankfurt South Africa.
“Messe Frankfurt, the German-based company has built up the Automechanika brand to world prominence in its field and has learned a great deal over the past two years in terms of reimagining its products and restructuring accordingly to deal with vastly changed circumstances in the global exhibition industry,” he explains.
The biannual Automechanika Johannesburg has proved, since 2009, that it is the ideal meeting place for industry peers and a place for exhibitors to build both their supplier and customer bases. Almost 150 B2B meetings were held during the 2019 Automechanika Johannesburg trade show.
There will be an array of new product launches, with both local and international companies exhibiting the latest product innovations and technologies of interest to not only after aftermarket sales stores and those in the automotive service and maintenance sectors, but also to those working at motor dealerships and related businesses.
“Training and education have become increasingly prominent features of Automechanika trade fairs globally and South Africa is no exception. In fact, these opportunities are widely promoted as major benefits of attending the trade fair at Nasrec,” Michael says.
For more information on Automechanika Johannesburg 2022, visit www.automechanikasa.co.za
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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