The 2023 campaign will see each artist create a bespoke piece aligned with the theme of “Celebrating the exquisite details of women”. Each art piece will portray a story that aims to not only inspire but encourage women to embrace their uniqueness and individuality.

Launched in 2020, #GiveHerACrown is an empowerment platform that uses the power of storytelling and the arts to make a difference in the fight against gender inequality. #GiveHerACrown, empowered by Jaguar, has played an important role in uplifting female artists, providing them with a platform to showcase their talents and share their stories.

As Jaguar reimagines its all-electric, modern luxury future within the JLR portfolio of brands, a focus on Diversity and Inclusion remains a top priority, says the manufacturer. As a global business, building a rich and inclusive culture that reflects our communities is central to our commitment. As part of its strategy, the company has set several global objectives, including the target to have 30 per cent of all senior leadership positions held by females by 2026.

Employee-led networks, supported by the central Diversity and Inclusion team, and the Diversity and Inclusion Board co-sponsors, Barbara Bergmeier and François Dossa, are also advocating for gender equality in the business and more widely in the industry.

It is this expressed commitment to diversity and inclusion that attracted the involvement of filmmaker Linda Notelovitz from Life Design. Linda will turn her camera on the six artists, bringing to life their unique and inspiring stories along with sharing their stories; the short films will focus on behind the scenes of the artists’ creations.

These bespoke art pieces will join the Crown Collection, which is the exclusive collection of artworks produced each year by the artists of the #GiveHerACrown campaign. This year’s collection is curated by ARRCC, an interior design and décor studio based in Cape Town.

This year’s Crown Collection will be revealed and exhibited at The Melrose Gallery on 10 August and will remain on display until 25 August. As in previous years, the proceeds from the campaign will go towards the Crown Bursary Fund to benefit a select number of aspiring female designers.

Representing a diverse range of art disciplines, the 2023 artists are:

Andiswa Bhungane: an upcoming resin and acrylic painter, who describes her work as luxurious and multifaceted. Instagram: @andiswaxartistry

Beth Diane Armstrong: a sculptor of large-scale projects. Her focus has been on creating monumental artworks made of stainless steel. Instagram: @bethdianearmstrong

Helena Hugo: a portrait artist who prefers to portray individuals who are often overlooked. Instagram: @hugo_helena_artist

Lara Klawikowski: a consummate professional fashion designer, Lara designs wearable art and unique womenswear. Instagram: @lara_klawikowski

Shelley Mokoena: a fashion designer who prides herself in creating bold yet understated pieces that turn heads. Instagram: @shelleymokoena

Sonja Swanepoel: a sculptor and landscape architect. Sonja creates contemporary art for environmental awareness. Instagram: @sonjaswartswan

Irene Kakooza, Communications Manager, JLR South Africa & Sub-Sahara Africa, says Jaguar believes in the power of innovation and creativity, not only when pioneering products but as a way so solve society’s biggest issues. “At a time when the world, and South Africa, desperately needs to focus on empowering, recognising and protecting women, #GiveHerACrown is an ideal and much-needed platform.