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- Industry News
- 29 July 2025
It all started sixty years ago when Bloemfontein businessman, Barnie Human, founded the Human Auto Group.
His main goal was to provide customers with an excellent product and superior services. Till today, his Ford dealerships in Bloemfontein, Welkom, Kimberley and Ficksburg carry this motto as is evident from the rewards reaped at annual Ford Awards for 2019.
Not only did Human Auto receive the award for the Best Ford Group in the Blue Oval stable, but Human Auto Welkom scooped up a couple of individual awards as well.
Human Auto Welkom’s Workshop Manager, Kattie Griesel, is the winner in the categories for “Fixed It Right First Time” and for Customer Satisfaction, while he also received the runner-up award for Best Workshop Manager. Kattie has been with Human Auto Welkom for the past 13 years and previously at Mercedes-Benz.
Another winner from Human Auto Welkom is Elsabé Janse van Vuuren, who was runner-up in the category for Best F&I. She has been with the group for the past 15 years.
Human Auto Welkom also received the runner-up award for the Best Dealer in recognition for Retail Excellence Performance in 2019. The awards were accepted by the dealer principal of Human Auto Welkom, Pierre Beukes, who have been with the company for 21 years.
“I am very proud of our team and everyone’s performance, also our colleagues at the other Human Auto branches,” Pierre told Dealerfloor.
Isuzu Motors South Africa recently held its annual Dealer of the Year awards showcasing the good results of its dealer network throughout Southern Africa this past year.
To enter working life at age 17 and have your own business by 18 requires considerable effort and ingenuity.
Ford South Africa has reaffirmed its commitment to long-term growth and local relevance, spearheaded by significant investments in dealer infrastructure for the benefit of customers.