Toyota allegedly to announce adjustments to EV strategy

Reuters, citing “two people with knowledge of the work”, said Toyota is expected to outline adjustments to its electric vehicle (EV) strategy to key suppliers early next year.

500 2022 bz4x dpl dynamic 042 2

It is alleged that the purpose of the exercise is to narrow the gap on price and performance with industry leaders Tesla and BYD.

The adjustments, to be communicated to suppliers, is said to take place over the next three years.

The motor manufacturing giant is planning to improve its competitiveness over the next decade by speeding up the adoption of performance-boosting technologies for its planned EV models.

But, according to the sources, the adjustments might cause delays to some of the EV development programmes originally planned for the period until 2026.

Reuters said that according to their sources, “the changes would be for the successors to Toyota's first two EVs for major markets, the bZ4X and the Lexus RZ, and are intended to close the gap with Tesla Inc on cost and performance”. According to analysts, Tesla made almost eight times the profit per vehicle as Toyota for the third quarter, partly because of its ability to simplify EV production and reduce costs.

The Toyota bZ4X EV was recently launched in Europe.

According to Reuters, “Toyota has been reviewing a $30-billion, three-stage plan for developing and releasing EVs. It has suspended work on some battery-powered car projects announced last year, while a working group headed by former chief competitive officer, Shigeki Terashi, looks to improve cost performance and technology in the fast-growing market for EVs.”

Toyota's EV strategy has focussed on the rollout of cars like the bZ4X, the first of a string of battery electric vehicles under the series name "beyond zero".

The second stage of Toyota's plan covers the next several years when Toyota has models based on the e-TNGA platform under development, the company has told some suppliers. Adjustments to this phase are the changes likely to be outlined to suppliers early next year.

Now Terashi's group is allegedly considering whether to drop the three-year-old e-TNGA architecture, created by modifying a gasoline car platform, in favour of a dedicated EV platform.

E-TNGA was designed so EVs could be built on Toyota assembly lines with gasoline cars and hybrids, a compromise that limits the automaker's ability to deliver factory-floor innovations that Toyota engineers now recognise as key to Tesla's strength.

More New Energy Vehicles stories

South Africans would like to own EVs

South Africans would like to own EVs

More than 40 percent of South Africans are considering purchasing an electrified vehicle (*1) in the next five years according to a recent survey (*2) by Ford Motor Company, with most preferring hybrid technology.

  • 31 October 2024
JLR’s hybrid sales up 29% as clients prepare for full EVs

JLR’s hybrid sales up 29% as clients prepare for full EVs

JLR reports growing demand for plug-in hybrid models, with global retail sales for the first half of the financial year up 29% compared to the prior year, as more customers use the technology as a stepping stone towards battery electric vehicles (BEV).

  • 30 October 2024
Plea for incentives for EVs to be powered by green energy

Plea for incentives for EVs to be powered by green energy

Zero Carbon Charge (CHARGE) called on the Minister of Finance, Enoch Godongwana, to announce measures in his Medium-Term Budget Policy Statement (MTBPS) to ensure that a transition to Electric Vehicles (EVs) will result in the reduction of carbon emissions in the country.

  • 30 October 2024