![24 DMAX1](/imager/gallery/56809/24DMAX1_ac4358fb135aa81dd484ffed19f8ae96.jpg)
45 years of Isuzu in South Africa celebrated
ISUZU Motors South Africa is celebrating its legacy of producing ISUZU bakkies in the country over the past 45 years with the launch of the limited-edition D-MAX 45.
- Product News
- 26 July 2024
On 13 February, incoming Toyota Corp chief executive officer, Koji Sato, announced that the Japanese auto giant will ramp up its battery-electric offerings by focusing on its Lexus luxury brand, Reuters reported.
Sato made it clear, though, that the company will not deviate from a long-held strategy of exploring other technologies.
The comments from Sato, who takes over the world’s largest auto manufacturer from April 1, come as Toyota has pushed back against critics who have said it has been too slow to embrace battery-powered electric vehicles.
Toyota, which popularised the hybrid technology of the Prius, has said that hybrids make better sense for many drivers, especially in markets where the infrastructure is not ready to support batteries. It has also championed hydrogen-powered cars as the future.
Sato said Toyota would accelerate its battery-electric offerings by focusing on the Lexus.
"This is not a fast pivot towards battery EVs," he said, adding that much of the problem stemmed from one of "communication" about Toyota's strategy.
"To the point that we have been slow at battery EV projects, I think around half of it is a communication issue," he said.
He said the company was sticking to a previous goal of selling 3.5 million battery-electric vehicles by 2030.
He reckoned there would be further communication in April about the strategy once his team members assumed their roles.
An engineer by training, Sato started his career at Toyota in 1992 before rising through the ranks to become chief engineer of Lexus International in 2016.
While he oversaw the creation of Lexus's first fully electric model, he did previously speak of keeping open other options for powering vehicles.
Enviro Automotive, an importer and distributor of battery-electric vehicles, has announced the introduction of the trendy Dayun Yuehu S5, a battery-electric mini-SUV.
Zero Carbon Charge calls on President Ramaphosa to announce in his Opening of Parliament Address on Thursday that the new Government of National Unity (GNU) will prioritise the transition to electric vehicles (EVs) and set out measures to do this.
Following extensive investments in 2022 and 2023 into public charging infrastructure, Audi South Africa is at it again.