Honda has announced a fresh, pared‑back logo that will begin appearing globally from 2027 as the company moves deeper into its electrified future.
The renewed emblem will feature not only on forthcoming vehicles but also across dealerships and wider brand touchpoints.
The latest interpretation of the H‑mark adopts a wider, more grounded profile, with its vertical lines subtly angled outward. Honda says this design choice evokes the image of welcoming, outstretched hands, reflecting its aim to better support and connect with customers. The previous border ring that framed the logo has been removed entirely, giving the badge a cleaner and more contemporary feel.
During its recent briefing, Honda confirmed that the new design will debut on the next generation of electric and hybrid models launching from 2027, including the newly developed 0 Series. The company has not yet determined whether petrol‑only vehicles released in future will also adopt the updated emblem.
The rollout will extend beyond vehicles to encompass all automotive‑related business activities, from dealership signage and customer communication to motorsport. According to Honda, the transition will be gradual and coordinated with model updates and regional requirements, ensuring a consistent global shift to the new visual identity.
This redesign represents only the third major evolution of the Honda logo since it was first introduced in 1963. Major updates followed in 1969 and again in 1981, the latter forming the foundation of the badge used for the past several decades. Since then, only minor edits have been made, most recently in 2001.
Honda says the refreshed emblem better communicates the company’s direction amid a rapidly transforming automotive landscape, shaped heavily by electrification and advances in artificial intelligence. Described as a symbol of a “second founding,” the new H‑mark reflects the manufacturer’s ambition to deliver forward‑thinking technologies and experiences that exceed customer expectations.
By adopting a modernised logo, Honda joins several other manufacturers, among them General Motors, Kia and Nissan, that have updated their corporate identities to align with a new era of cleaner, more technologically advanced mobility.
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I have bad reflexes. I was once run over by a car being pushed by two guys
Woody Allen
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