New MD taking Mitsubishi in SA to new hights
Takalani Bruce Mukhola has been appointed as the new Managing Director at Brietta Trading the authorised distributors of Mitsubishi Motors in Southern Africa.
- Industry News
- 11 February 2026
This past Tuesday (15 November), Ford Motor Company CEO, Jim Farley, made a thrilling claim, saying the manufacturing of electric vehicles would need 40% less labour than internal combustion engine (ICE) vehicles.
By now it has become part of EV lore that the maintenance of these vehicles will be much cheaper owing to the simplicity of EVs compared to their fossil-fuel counterparts. But Farley’s claim, which follows that simplicity also means simplicity in production, has not often been discussed.
Farley, speaking at a conference in Detroit, said this meant the company has to pursue more vertical integration by retraining workers instead of laying them off in order for Ford to manufacture more parts in-house. This will hark back to the heydays of Ford when Henry Ford owned forests, iron mines, limestone quarries and even a rubber plantation in Brazil in an attempt to wholly control the company’s supply chain.
Farley said: “If Henry Ford came back to life, he would have thought the last 60 years weren’t that exciting, but he would love it right now because we’re totally reinventing the company.”
In the light of Ford’s target of reaching 50% EV sales by 2030, Farley acknowledged that the transition would be challenging and that there would be “storm clouds”.
Farley pointed out that the battery production process was one area where jobs could be added and workers could be retrained.
Ahead of the 2026 State of the Nation Address (SONA), Zero Carbon Charge (CHARGE) has once again called on the President and national government to act decisively on South Africa’s electric vehicle transition.
Volkswagen Group is accelerating its technological reset in China as it prepares to base the majority of its locally built vehicles on its new China Electronic Architecture (CEA) by 2030.
At this year’s Automechanika Breakfast, Greg Cress, Principal Director for Automotive and eMobility at Accenture South Africa, delivered a clear and urgent message. He said the transformation of the global automotive sector is no longer a distant prospect, it is happening now.