Top dealerships in BMW Group rewarded

The awards ceremony honoured the contributions of retailers in nine key categories, showcasing the strength and depth of the BMW Group South Africa’s 46 strong dealer network.

BMW Midrand is the shining star, scooping up two of the four Retailer of the Year Awards. BMW Midrand won the top title for large BMW dealerships as well as for MINI, while BMW Nelson Mandela Bay won the small-medium category and BMW Motorrad Stellenbosch took the title in its category.

SMG (Sean McCarthy Group) was awarded the Social Responsibility Award and has consistently demonstrated a dedication to its communities, providing crucial relief and hope. The company fosters a culture of growth and development, offering its employees equal opportunities to expand their knowledge and skills. SMG also maintains a long-term vision for environmental sustainability, aligning with the BMW Group’s global sustainability goals.

Luke Dreyer, Dealer Principal, BMW Midrand (right) and Renier Beneke, General Manager: Customer and Brand (left).

“Our retailers are the lifeblood of our brand as they deliver the customer experience at the retail touch point, their persistent commitment to excellence is truly inspiring,” says Peter van Binsbergen, CEO of BMW Group South Africa.

The winners of the 2024 Retailer of the Year Awards are:

Retailer of the Year:

BMW Midrand (large), BMW Nelson Mandela Bay (small-medium), MINI Midrand, BMW Motorrad Stellenbosch.

Best Retailer in Sales:

BMW Midrand (large), BMW Ballito (small-medium), MINI Cape Town City (large), MINI Nelson Mandela (small-medium), BMW Motorrad Montana.

Best M-Sales Retailer:

BMW Durban South.

Best Retailer in Financial Services:

BMW East Rand (large), BMW Pinetown (small-medium), MINI Midrand, BMW Motorrad Sandton.

Best Retailer in Customer Support:

BMW Midrand (large), BMW Cape Town City (small-medium), MINI Tygervalley, BMW Motorrad East Rand

Carmen Myles, General Manager MINI South Africa, Luke Dryer, Dealer Principal at MINI Midrand (centre) and Peter van Binsbergen, CEO BMW Group South Africa.

Luke Dreyer (DP - BMW Midrand and MINI Midrand): “Customer satisfaction is our top priority. This award is a powerful validation of our team’s dedication to providing exceptional customer service. We are committed to going above and beyond to ensure that every interaction with our dealership is a positive and memorable one.”

Trevor Villet (DP - BMW Nelson Mandela Bay): “It is an honour to lead this remarkable team, whose unwavering passion and steadfast dedication make my role deeply gratifying. Having been awarded the prestigious Retailer of the Year accolade (small-medium) for the second time in a row, I would like to extend my heartfelt congratulations to the team for its exceptional representation of our products and services.”

Rob Gearing, General Manager Customer Support, Trevor Villet, Dealer Principal at BMW Nelson Mandela Bay and Peter van Binsbergen, CEO BMW Group South Africa.

Trevor Michael (DP - BMW Stellenbosch): “We are truly honoured to receive this prestigious award, which reflects the unwavering dedication and outstanding teamwork of our entire team. We extend our heartfelt gratitude to our valued customers for their trust and support. This recognition reinforces our commitment to exceeding customer expectations and delivering an unparalleled BMW Motorrad ownership experience.”