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- Industry News
- 24 April 2025
BMW Group South Africa hosted its 2024 Retailer of the Year Awards recognising the achievements of its retail network across the BMW, MINI and BMW Motorrad brands.
The awards ceremony honoured the contributions of retailers in nine key categories, showcasing the strength and depth of the BMW Group South Africa’s 46 strong dealer network.
BMW Midrand is the shining star, scooping up two of the four Retailer of the Year Awards. BMW Midrand won the top title for large BMW dealerships as well as for MINI, while BMW Nelson Mandela Bay won the small-medium category and BMW Motorrad Stellenbosch took the title in its category.
SMG (Sean McCarthy Group) was awarded the Social Responsibility Award and has consistently demonstrated a dedication to its communities, providing crucial relief and hope. The company fosters a culture of growth and development, offering its employees equal opportunities to expand their knowledge and skills. SMG also maintains a long-term vision for environmental sustainability, aligning with the BMW Group’s global sustainability goals.
“Our retailers are the lifeblood of our brand as they deliver the customer experience at the retail touch point, their persistent commitment to excellence is truly inspiring,” says Peter van Binsbergen, CEO of BMW Group South Africa.
The winners of the 2024 Retailer of the Year Awards are:
BMW Midrand (large), BMW Nelson Mandela Bay (small-medium), MINI Midrand, BMW Motorrad Stellenbosch.
BMW Midrand (large), BMW Ballito (small-medium), MINI Cape Town City (large), MINI Nelson Mandela (small-medium), BMW Motorrad Montana.
BMW Durban South.
BMW East Rand (large), BMW Pinetown (small-medium), MINI Midrand, BMW Motorrad Sandton.
BMW Midrand (large), BMW Cape Town City (small-medium), MINI Tygervalley, BMW Motorrad East Rand
Luke Dreyer (DP - BMW Midrand and MINI Midrand): “Customer satisfaction is our top priority. This award is a powerful validation of our team’s dedication to providing exceptional customer service. We are committed to going above and beyond to ensure that every interaction with our dealership is a positive and memorable one.”
Trevor Villet (DP - BMW Nelson Mandela Bay): “It is an honour to lead this remarkable team, whose unwavering passion and steadfast dedication make my role deeply gratifying. Having been awarded the prestigious Retailer of the Year accolade (small-medium) for the second time in a row, I would like to extend my heartfelt congratulations to the team for its exceptional representation of our products and services.”
Trevor Michael (DP - BMW Stellenbosch): “We are truly honoured to receive this prestigious award, which reflects the unwavering dedication and outstanding teamwork of our entire team. We extend our heartfelt gratitude to our valued customers for their trust and support. This recognition reinforces our commitment to exceeding customer expectations and delivering an unparalleled BMW Motorrad ownership experience.”
Inefficiency in a dealership is often not that obvious and that is why it is difficult to identify and address.
In the face of a shifting premium automotive market, Audi South Africa is also currently re-aligning its retail operations according to the new reality where the premium vehicle sector has contracted to nearly a third of its size compared to a decade ago, with 2024 marking the lowest level yet.
The commercial vehicle industry has seen a complete shift in the market over the past year. Despite challenging market conditions, Daimler Truck Southern Africa (DTSA), along with its dealers and general distributors, successfully navigated the landscape to deliver great results, it says.