Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Stellantis has announced the expansion of its multi-franchise dealer network in the Eastern Cape, with the introduction of the Fiat and Jeep brands at Meyers Motors in East London in the Eastern Cape.
This expansion continues to strengthen Stellantis’s commitment to delivering customer experiences by making these brands more accessible across the region.
With a legacy dating back to 1931, the Meyers Motors Group has firmly established itself as a trusted name in the Eastern Cape. Meyers Motors is already home to Opel, Peugeot and Citroën dealerships in the group.
The inclusion of Fiat and Jeep in their portfolio further strengthens their position as a comprehensive automotive destination, now offering an even broader range of Stellantis brands across its outlets in East London, Qonce (King Williams Town), Komani (Queenstown) and Mthatha.
The expansion in the Eastern Cape is a significant milestone in Stellantis's growth strategy within South Africa. By reinforcing our dealer network, we continue to position Stellantis as a leading player in the automotive industry, committed to delivering quality and innovation to our customers,” says Mike Whitfield, Managing Director of Stellantis South Africa.
“We are pleased to deepen our collaboration with Meyers Motors. This expansion not only broadens our footprint but ensures that our customers in the Eastern Cape have enhanced access to the service and product excellence synonymous with the Fiat and Jeep brands,” Mike says.
Meyers Motors’ adherence to Stellantis’s Customer Care Pledge guarantees that every customer enjoys peace of mind with a 5-year/100,000 km warranty, comprehensive mobility guarantees and optional security details for roadside assistance. These services are designed to provide an unmatched ownership experience.
Meyers Motors is located at the corner of Bonza Bay Road and the N6 in Motor City East London and offers comfortable waiting areas with complimentary Wi-Fi and refreshments.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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If you are not taking care of your customer, your competitor will.
Bob Hooey
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.
Stellantis has announced the expansion of its multi-franchise dealer network with the addition of the Fiat and Jeep brands to the existing Westvaal Motor Group dealership in Klerksdorp in North West Province.