Buyers look beyond sticker price in car purchases
South African car buyers are increasingly considering the full cost of ownership rather than focusing solely on the showroom price or monthly instalment.
- Dealer News
- 11 September 2026
Stellantis South Africa announced the opening of a new SCW Mobility Group dealership in Cape Town, bringing seven of its leading automotive brands under one roof, Alfa Romeo, Citroën, Fiat, Jeep, Leapmotor, Opel, and Peugeot.
Strategically located in Cape Town, every touchpoint, from vehicle selection to after-sales support, has been crafted to provide a seamless, intuitive and refined experience.
“We’re excited to welcome the SCW Cape Town to our network,” says Mike Whitfield, Managing Director of Stellantis South Africa. “This partnership supports our growth plans and ensures world-class mobility solutions are more accessible to customers in the Western Cape.”
The dealership will be led by Dealer Principal Chris Drummond who has extensive experience with a strong focus on operational precision and customer satisfaction. Chris is committed to delivering outstanding service and leading SCW Cape Town to new heights, the company states.
“The opening of SCW Cape Town marks an exciting new chapter for the SCW Mobility Group. Our goal is to create a dealership experience that reflects the strength of Stellantis brands: defined by innovation, quality and a genuine commitment to our customers.” says Chris.
South African car buyers are increasingly considering the full cost of ownership rather than focusing solely on the showroom price or monthly instalment.
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Kia South Africa has launched an upgraded Sonet range, with more safety, technology, and comfort across the line-up, backed by a five-year warranty with no kilometre limit.
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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