Your next car deal could come with an AI upgrade you’ll appreciate
Artificial Intelligence (AI) can play a vital role for customers to make the right choice when hunting for a pre-owned vehicle.
- Industry News
- 5 November 2026
Having to work out of office while the dealership is being fumigated for the Sars-Cov2 virus is just the latest challenge sales staff have had to manage in order to meet targets.
Owner and MD of the Easy Systems, Tim Kinsey, told Dealerfloor his Customer Relationship Management (CRM) system allows sales staff to work 100% remotely via the EasySystems Mobile app.
The Pinetown-based company has been in business for 15 years and lays claim to being South Africa’s market-leading CRM systems designer, with several dealer groups and franchises as clients who post glowing testimonials on the Easy Systems website.
For these reasons and more, Lightstone Auto has partnered with Easy Systems to make this industry-leading software available to its customers.
Kinsey says sales staff use the app to respond to leads, make phone calls on the dealership's account, quote, do OTPs and even get the customer to digitally sign quotes and OTP’s — all from the comfort and safety of their homes.
Kinsey reckons that as more and more deals are concluded remotely, it is essential that dealerships keep up with the trend or face the prospect of falling behind the curve. "As long as there is no immunity or a vaccine for the latest Coronavirus (Sars-Cov2), we will have to keep our regulated social distance to reduce re-infections for a long while to come.
“Easy Systems Mobile enables sales staff to work 100% remotely, it puts the office in their pockets,” said Kinsey.
Artificial Intelligence (AI) can play a vital role for customers to make the right choice when hunting for a pre-owned vehicle.
The South African motor industry has lost one of its longstanding business figures following the passing of Jebb McIntosh, the group chief executive of Combined Motor Holdings (CMH), on Monday, 2 November 2026.
“South Africa’s automotive industry has been AGOA’s largest user, but for the sector the preference has already been largely overridden by the 25% Section 232 tariffs applied on vehicles and components. Losing AGOA adds a further cost to an industry that has already absorbed a significant shock.”
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