In the case of Omoda & Jaecoo Melrose, the aim was to provide an experience to fit in with one of Johannesburg’s vibrant precincts.

Melrose Arch in the northern part of Johannesburg is renowned for its modern urban design, offering pedestrian-friendly streets, premium offices, upmarket retail and unique dining experiences. “This mixed-use development provides a secure and accessible environment, making it an ideal location for the new dealership, says Azhar Abed, the group’s Franchise Director.

“At the new dealership we will have six vehicles on display, allowing customers ample space to explore and experience each model in a relaxed setting. Since its opening, the dealership has experienced impressive sales growth, with momentum increasing each month. This positive trend has really reflected the strong demand for these new vehicles in the area,” he says.

The decision to establish the dealership in Melrose Arch was strategic, considering several key factors, including its security, accessibility and vibrant atmosphere, Digi Group says in a statement.

“Melrose Arch is recognised as a safe and upmarket environment, its central location offers easy access to residents and professionals across Johannesburg and there is a distinct charm to it, with its high-end fashion stores, cafés, restaurants and luxury dealerships,” says Azhar.