
Staff are the moral fibre of any dealership
When the moral fibre of your staff is in the right place, you are on the road to success, no matter what kind of business you are in.
- Dealer News
- 10 July 2025
Mercedes-Benz South Africa Passenger Cars celebrated the achievements of its agent network. Despite a challenging economic landscape, the annual Agent of the Year Awards served as a tribute to excellence, resilience and unwavering dedication to the Mercedes-Benz brand.
Sixteen standout performers were honoured for their outstanding contributions across various aspects of retail operations. These award recipients embodied the core values of Mercedes-Benz Passenger Cars, demonstrating excellence in customer satisfaction, operational efficiency and innovative thinking.
The evening’s pinnacle moment was the presentation of the prestigious Chairman’s Awards, recognising the Best Overall Agent of the Year. This accolade celebrated top-performing partners whose contributions set a benchmark for the entire retail network and went to Mercedes-Benz Constantiaberg.
“While 2024 has presented undeniable challenges, we are proud to have achieved strong and commendable results. This would not have been possible without the unwavering dedication of our agents, whose commitment has been instrumental in driving our success. Their support not only strengthens Mercedes-Benz Passenger Cars in South Africa but also contributes meaningfully to our global performance. It’s a true reflection of the dedication and strength of our network," says Claudius Steinhoff, Co-CEO and Executive Director, MBSA.
"At Mercedes-Benz, we embrace challenges as opportunities — to evolve, refine and elevate our processes. This journey is not one we undertake alone. These awards honour the unwavering commitment and remarkable contributions of our agent network, whose support has been key in helping us achieve our strategic objectives. Inspired by the achievements of the past year, we are focused on shaping the future and delivering #MercedesMoments for our customers at every touch point. The sales growth achieved in recent months is a testament to that commitment, and there is much more for customers to look forward to, Alexandra Boavida, Vice President Sales and Marketing, MBSA, says.
Mercedes-Benz Constantiaberg.
Mercedes-Benz Umhlanga.
Mercedes-Benz Wonderboom.
Mercedes-Benz Johannesburg South.
Mercedes-Benz Menlyn.
Garden City Motors Bloemfontein.
Mercedes-Benz Umhlanga.
Mercedes-Benz Constantiaberg.
Mercedes-Benz Wonderboom.
Mercedes-Benz Wonderboom.
Stanmar Motors.
Mercedes-Benz Umhlanga.
Mercedes-Benz Century City.
Mercedes-Benz Umhlanga.
Mercedes-Benz Wonderboom.
Mercedes-Benz Paarl.
Mercedes-Benz Century City
When the moral fibre of your staff is in the right place, you are on the road to success, no matter what kind of business you are in.
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