Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
The integration of brands and on-going dealer network expansion are continuing at Stellantis South Africa. The latest expansion is to the existing Williams Hunt facility in The Glen in Gauteng to add the Jeep brand to the facility, complementing the current offering across the Peugeot, Citroën and Opel ranges.
The expansion continues to bolster accessibility to the Jeep range in the south of Johannesburg. Dealer network development remains a key strategic focus for Stellantis in support of the group’s ambitious plans as one of the largest importers in the South African motor industry, it says.
Williams Hunt is a stalwart of the South African retail motor industry, with a legacy stretching back to 1903 in the dusty streets of gold rush Johannesburg. From that humble bicycle dealership, the group has become one of the country’s largest national dealers with representation countrywide.
“We are always excited to amplify successful relationships with existing dealers in our network,” says Leslie Ramsoomar, Managing Director of Stellantis South Africa. “Williams Hunt is firmly entrenched in our approach to customers and has enviable success in supporting our constant drive for improved customer satisfaction.”
Leading the team at Williams Hunt The Glen is Dealer Manager, Jannie Stroh. “We are very excited about our collaboration with Stellantis and the recently acquired Jeep franchise,” says Jannie. “We aim to keep our staff highly motivated and trained to ensure excellent and efficient service in order to cultivate the Williams Hunt culture of creating customers for life.”
The Jeep range joins an award-winning team, the dealership being named by Stellantis as its Citroën Dealer of the Year for 2022.
Williams Hunt The Glen is committed to the philosophy that “people do business with people” and looks forward to welcoming Jeep customers into its comfortable waiting areas with complimentary Wi-Fi and refreshments.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
Advertisement
Advertisement
I always do like seeing other people dance in their cars. It's one of the things that makes me happy.
Ariel Gore
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.
Stellantis has announced the expansion of its multi-franchise dealer network with the addition of the Fiat and Jeep brands to the existing Westvaal Motor Group dealership in Klerksdorp in North West Province.